Fly Up heats up OOH in WB with ‘Karle chill’ campaign

In Campaigns By M4G Bureau - July 10, 2019

Executed by Kolkata-based Hindusthan Publicity, Fly Up from Greenfizz Beverages has deployed the campaign on hoardings, transit media and digital screens across main railway and metro stations in West Bengal

Navtrana Oil’s Kumbh Mela activity wins ‘Gold’ metals

In OOH News By M4G Bureau - July 10, 2019

Organised by Mindwave Media, the activity was meant to help devotees at Kumbh who were anxious about getting lost.

Dentsu launches comprehensive single source consumer study- CCS 2019

In OOH News By M4G Bureau - July 09, 2019

The latest research has been conducted across 24 cities, including tier 2 markets, and covers a sample of over 17,000 respondents representing 83 million people in urban India

LIC of India Managing Director Suseel Kumar to address OAC 2019 on July 26

In OOH News By M4G Bureau - July 09, 2019

T C Suseel Kumar will speak on the theme of ‘What makes OOH a trusted consumer influencer’

UK’s Ocean begins its 10th annual search for best DOOH creative ads

In Digital OOH By Rajiv Raghunath - July 09, 2019

2019 winners to share £650,000 worth of DOOH screen space; Landsec Piccadilly Lights joins the competition

Moving Walls programmatically powers 3 big campaigns in Malaysia on 800+ digital OOH screens

In Digital OOH By M4G Bureau - July 09, 2019

The Singapore-headquartered advertising technology company automated the planning and buying of OOH campaigns for HP Printers, Domino’s, and Lazada

MCGM will introduce a business-friendly ad policy: Anand Laxman Wagaralkar

In OOH News By Pray Jani - July 09, 2019

MCGM Joint Municipal Commissioner (Special) will hold meetings with the MHOA and the corporators to discuss their suggestions on DOOH

Eyetalk Media Ventures in exclusive 3-yr tie-up with Taggify, LATAM and Surfboard Digital

In Digital OOH By M4G Bureau - July 08, 2019

Through this agreement, the DOOH media firm’s consumer engagement platforms TagTalk and BizTalk will be available online to advertisers and provide buyers with actionable audience insights, making OOH more accountable, accessible, flexible and more contextual

Kerala govt set to frame new OOH regulatory policies

In OOH News By Ria Banerjee - July 08, 2019

The new policy, framed in association with NATPAC, LSGD and Transport Department of the Government of Kerala, will be released in the next three months

AAP uses metro media to seek public opinion on proposed free ride scheme

In Campaigns By M4G Bureau - July 05, 2019

The ruling Delhi Government calls out to commuters in the ladies’ coaches of Delhi metro