Anna Bager to succeed Nancy Fletcher as OAAA President & CEO

In OOH News By Rajiv Raghunath - July 23, 2019

Anna Bager is currently executive VP of the Interactive Advertising Bureau (IAB)

Tata Salt’s green drive to help Pandharpur pilgrims

In Campaigns By M4G Bureau - July 22, 2019

The brand’s initiative ‘Maulichi Savali- Mother Nature’s Compassion and Care’ conceptualized by The Brand Brewery aimed at planning 1,000 trees on the pilgrimage route towards Pandharpur

Disney and Pixar’s celebrate ‘Toy Story 4’ with Carnival in Hong Kong

In Gallery By M4G Bureau - July 19, 2019

The largest shopping mall in Hong Kong, Harbour City, has been transformed into a “Toy Story” themed carnival through immersive activities, games and challenges

Tanishq’s Ahalya makes sparkling presence on OOH

In Campaigns By M4G Bureau - July 19, 2019

Spread across 1.2lakh + sft across India, the campaign was launched in partnership with OMI, the outdoor agency arm of Laqshya Media

Xaar celebrates 20 years of Xaar 128 Inkjet Printhead

In OOH Solutions By M4G Bureau - July 19, 2019

The solution is compatible with many ink types and is positioned as the leading 17 mm piezoelectric drop-on-demand printhead

VR Mall commercializes its DOOH screens

In Digital OOH By Pray Jani - July 19, 2019

The DOOH media is customized to suit indoor and outdoor requirements and gives huge opportunity to brands

How ASICS India, Ambient OOH kept people on their toes, literally!

In Campaigns By M4G Bureau - July 18, 2019

The brand’s activation in collaboration with Ambient OOH, was part of the #PaceToGlory campaign and was executed at malls across Delhi and Mumbai garnering 1500+ engagements and 2.5 lakh impressions

It’s a ‘Toy Story 4’ fest at Harbour City in Hong Kong

In Campaigns By M4G Bureau - July 17, 2019

The largest shopping mall in Hong Kong, Harbour City, has been transformed into a “Toy Story” themed carnival through immersive activities, games and challenges

Goa’s hoarding owners still facing uncertainties

In OOH News By Pray Jani - July 15, 2019

A middle ground is yet to be found between the hoarding owners of Goa and the policy makers with regard to the implementation of the new policy

Tasty Treat cheers for Team India with activations

In OOH News By M4G Bureau - July 10, 2019

The brand organised a multi-level campaign execution at 200+ Big Bazaar stores in association with INOX multiplex chain