‘Business & civic bodies must work together’

In OOH News By Mohit Manghani - July 30, 2019

Prem Shankar Jha, Dy. Commissioner, South Delhi Municipal Corporation (SDMC), spoke on the need for local governance and OOH to work together at the 15th Outdoor Advertising Convention (OAC) held in Mumbai on July 26th and 27th

Vivid City’s new biz model to crack Chinese market

In Digital OOH By M4G Bureau - July 30, 2019

New media specialist offers direct access to China’s largest LED mega-screens

Rapport Outdoor Advertising wins ‘Campaign of the Year’ award in OAA 2019 Contest

In OOH News By M4G Bureau - July 29, 2019

The Outdoor Advertising Awards Contest (OAA) 2019 Contest had Rapport Outdoor Advertising winning the maximum number of metals (10 metals in all), followed by Street Talk – A Signpost India company – winning 9 and Madison OOH with 8; Street Talk – A Signpost India company topped the Gold wins with 4

The role of OOH is to catch the Consumers Imagination: Ashish Vidyarthi

In OOH News By Mohit Manghani - July 29, 2019

The versatile actor explained that the OOH industry needs to create OOH Lala experience for consumers

Indian OOH industry must take lead in Programmatic, urges Mathew Dearden

In OOH News By Pray Jani - July 29, 2019

Independent Global OOH Consultant urged the Indian OOH industry to lead in matters that have been missing in the DOOH space worldwide

'OOH to become increasingly important for OTT category': Tarun Katial

In OOH News By Mohit Manghani - July 26, 2019

Outdoor is not anymore about only advertising, it’s about customer acquisition

IOAA Board elects Sunil Vasudeva as Chairman, Alok Jalan as Vice Chairman

In OOH News By M4G Bureau - July 26, 2019

Sunil Vasudeva has taken over the President’s role from Noomi Mehta who held this position for 11 consecutive years

Team GB‘s Tokyo 2020 Olympic Games countdown goes big on Ocean screens

In Digital OOH By M4G Bureau - July 25, 2019

The campaign supports Only One Year to Go celebrations planned for Team GB in Manchester and at Westfield London

ZEE5 India CEO Tarun Katial to address OAC 2019

In OOH News By M4G Bureau - July 24, 2019

Tarun Katial will be speaking on theme 'How OOH helps OTT connect with the Millennials’

Mumbai’s Pro Kabaddi team goes big on OOH

In Campaigns By Pray Jani - July 24, 2019

U Mumba, the Mumbai team at the Pro Kabbadi tournament, makes its presence felt in the city with a loud OOH campaign