‘Business & civic bodies must work together’: Prem Shankar Jha

In Gallery By - September 09, 2019

Prem Shankar Jha, Dy. Commissioner, South Delhi Municipal Corporation (SDMC), spoke on the need for local governance and OOH to work together at the 15th Outdoor Advertising Convention (OAC) held in Mumbai on July 26th and 27th

Shenzhen Leyard seizing market opportunities in DOOH components’ supply

In Digital OOH By Pray Jani - September 09, 2019

This approach helps keep the costs low

Karan Shroff joins Unacademy as VP Marketing

In OOH News By M4G Bureau - September 06, 2019

He will be responsible for driving 360-degree marketing plan to establish the brand’s identity in the online education category

Vodafone Idea's green Ganesh initiative for Punekars

In OOH News By Pray Jani - September 05, 2019

Vodafone Eco-Ponds give an eco-friendly solution to Ganesh Visarjan

Kerala OOH industry seeks time for transition to green media

In OOH News By Bhawana Anand - September 05, 2019

The industry has proposed a phase-wise adoption of green media

DPAA’s 2019 Video Everywhere Summit in New York on Oct 15

In Digital OOH By Rajiv Raghunath - September 05, 2019

Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others

Pioneer Publicity bags media rights for 1.2 km long DMRC FOB

In OOH News By Bhawana Anand - September 04, 2019

The longest DMRC walk-though to have 50 backlit signages for display; media to be available from this October

‘Urbanization is a huge benefit for the OOH industry’

In Gallery By - September 03, 2019

Manosh De, Global Lead – National and Regional Development Strategies, BIAF, talked about the close synergy that exists between the OOH industry and the the urban landscape at OAC 2019

The role of OOH is to catch the Consumers Imagination: Ashish Vidyarthi

In Gallery By - September 03, 2019

The versatile actor explained that the OOH industry needs to create OOH Lala experience for consumers

PVC flex a no-go in Kerala, govt permits only recyclable media for advertising and publicity

In OOH News By Bhawana Anand - September 03, 2019

Awareness building key to going green at full scale