‘OOH provides scale & visibility’ : Peeyush Bachlaus

In Viewpoints By Bhawana Anand - September 23, 2019

Peeyush Bachlaus, GM – Marketing, Kansai Nerolac Paints talks about the brand’s experience in OOH advertising and activations, Edited excerpts:

Adda52.com launches OOH led Campaign #BanaoDimaagKoAmeer

In OOH News By M4G Bureau - September 23, 2019

With new campaign, the brand wants to connect with people from all walks of life through extensive outdoor promotions

‘A new plastic free Bengal’ is Kansai Nerolac message this Durga Pujo

In OOH News By M4G Bureau - September 23, 2019

The brand has planned for innovative on-ground activities to be conducted at Pandals to promote reduction and reuse of plastic waste

Dentsu Impact wins creative mandate for V-Mart Fashion

In OOH News By M4G Bureau - September 23, 2019

The account has been awarded to the agency for presenting the right combination of business and consumer understanding and competencies

Coolberg supports expansion plan with OOH marketing

In Campaigns By M4G Bureau - September 20, 2019

The innovation showcases three flavours of the beverage claiming it to be ‘The Drink For All’

Pandora dazzles new brand identity at Piccadilly Lights

In Campaigns By M4G Bureau - September 20, 2019

Along with Piccadilly, the campaign is also deployed on more than 1,100 roads and mall environments enabling the brand to dominate the high street and key retail environments

Forevermark announces yet another big campaign #TRUSTFOREVERMARK

In OOH News By M4G Bureau - September 20, 2019

The latest campaign launched by the brand to be rolled out in next three months targeting 9 Tier I and 41 Tier II cities

Lionsgate Play creates brand recall with creative OOH campaign

In Campaigns By Bhawana Anand - September 19, 2019

The brand launched its maiden marketing campaign keeping OOH as a core communication tool to catch the youth

Dalmia Cement reaffirms commitment to the nation with new brand positioning

In OOH News By M4G Bureau - September 18, 2019

‘Future Today’, the new brand positioning is planned to be strengthened with 360-degree marketing plan

ZEE Talkies scales new heights with Ganesha buzz

In Campaigns By M4G Bureau - September 18, 2019

The brand steadily built up excitement among TG which culminated with the live ‘aarti’ for Ganesha performed right on top of the billboard