Patiala media owners keep off MC tenders for media rights in the city

In OOH News By Bhawana Anand - September 27, 2019

It is learnt that media owners also preferred not to attend a meeting called by the Patiala municipal commissioner to discuss the media opportunity

DOOH content followed by ads 5.1x more engaging: Ocean study

In Digital OOH By Rajiv Raghunath - September 27, 2019

Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement

10.8 million Australians of 14+ age see DOOH each week

In Research By M4G Bureau - September 26, 2019

According to Roy Morgan report, now overall 78% of Australians see outdoor advertising of some type - including digital, billboard or posters

‘Take a break and Play’

In Campaigns By Bhawana Anand - September 26, 2019

Adda52.com’s 2nd brand campaign targets people from all walks of life and make them aware of the potential poker player in them

Sneha Rajani Head of Sony Pictures Networks India to quit

In OOH News By M4G Bureau - September 26, 2019

She has been instrumental in launching Sony MAX, revolutionizing the content of Sony Entertainment Television and others

PNB takes train wrap branding for long term

In Campaigns By M4G Bureau - September 25, 2019

In association with Evergreen Media, the brand has wrapped single rack train running all 7 days

Media operators caught off guard by Parbhani MC ban on outdoor publicity

In OOH News By Bhawana Anand - September 24, 2019

The ban has been enforced on ground-level media such as hoardings and pole kiosks

Higher cost of advertising will drive away business

In OOH News By Bhawana Anand - September 24, 2019

Junaid Jaleel, Executive Director of Jay N Jay Kozhikode says the Kerala State Govt’s move to ban use of PVC flex for publicity has struck at the root of OOH business

Zomato takes local ride to drive presence in smaller markets

In Campaigns By M4G Bureau - September 24, 2019

An online food ordering brand announces its expansion on wheels

Pandora dazzles new brand identity at Piccadilly Lights

In Gallery By M4G Bureau - September 23, 2019

Along with Piccadilly, the campaign is also deployed on more than 1,100 roads and mall environments enabling the brand to dominate the high street and key retail environments