Goafest 2024 to be held during May 29-31

In OOH News By M4G Bureau - January 24, 2024

Goafest has firmly established itself as the pinnacle of creative celebrations in South Asia, uniting the foremost talents in the creative and marketing realms: Prasanth Kumar, President of the Advertising Agencies Association of India and CEO of GroupM, South Asia

Xtreme Media illuminates Ayodhya's historic moment by installing India's largest outdoor floating LED display

In Digital OOH By M4G Bureau - January 23, 2024

The screen displayed live telecast of the Pran Pratishtha ceremony

Dr Ashish Bajaj, CMO, Narayana Health to address 2nd South India Talks OOH conference in Chennai on Feb 2

In OOH News By M4G Bureau - January 22, 2024

Dr Bajaj will be sharing his perspectives on the theme of ‘How OOH helps healthcare brands establish deep consumer connect’

‘Micro-targeting is increasingly being seen in brand campaigns’

In OOH News By Rajiv Raghunath - January 19, 2024

Lekshumanan Annamalai, Founding Partner, Coral Media sees an uptrend in hyper-local advertising

Brandonwheelz steers O’cean-branded taxis in Mumbai streets

In Campaigns By M4G Bureau - January 17, 2024

Private taxis with 5-ft tall O’cean bottle mounted atop traversed the bustling streets of Mumbai

‘OOH needs to major on impact as well as measurement in 2024’

In Viewpoints By M4G Bureau - January 16, 2024

WOO President Tom Goddard shares his thoughts on the key challenges to be addressed by the OOH industry in the new year, and growing importance of this medium for brand communications.

Pikasso Italia digitalises first wall of Milano Collection in the heart of Porta Romana District

In Digital OOH By Rajiv Raghunath - January 16, 2024

Antonio Vincenti, CEO of Pikasso, says “this first Pikasso digital screen is a first step toward the objective of building a Milano Collection that covers all access routes to the City centre”

5 Star Advertising partners South India Talks OOH conference as Associate Sponsor

In OOH News By M4G Bureau - January 15, 2024

The Bengaluru-based OOH firm sees in the brand association with the conference the opportunity to spur greater collaborations among the industry players for foraying into new business growth zones.

Retail media platform Zitcha, Axonet announce new partnership to enhance C-store shopper engagement and experiences

In OOH News By M4G Bureau - January 12, 2024

Pioneering C-store retail media network, Axonet has found a way to harness the previously untapped wealth of convenience store shopper data, and is now collaborating with retail media platform Zitcha to provide a compelling offering for CPG brands and C-store retailers.

‘DOOH is seeing accelerated growth in Indonesia’

In Viewpoints By Rajiv Raghunath - January 12, 2024

Agung Prihambodo, Marketing Director, AMG Indonesia shares his perspectives on the OOH growth dynamics in the Indonesia market, and the company’s core areas, in an interview with Rajiv Raghunath. Edited excerpts: