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OOH goes green-friendly, Raj Outdoor shows how
OOH goes green-friendly, Raj Outdoor shows how

In OOH News By Bhawana Anand - November 13, 2019

The regional media owner, instead of cutting down trees located near the site, includes them in the advertising structure in Jamshedpur

Backlite Media signs AED1 billion deal with RTA to augment Dubai’s OOH landscape
Backlite Media signs AED1 billion deal with RTA to augment Dubai’s OOH landscape

In Digital OOH By M4G Bureau - November 12, 2019

The landmark contract will see BackLite deliver new world-class designs across 26 locations – with a state-of-the-art digital offering across at least 7 of their high profile sites

FIFA dribbles in through the Gateway of India
FIFA dribbles in through the Gateway of India

In Campaigns By Pray Jani - November 12, 2019

The MAX, a joint venture between Tribes group and DDB, has been mandated to create an iconic event to announce the arrival of the tournament

PVR Cinemas unveils 12- Screen Superplex in Dwarka Vegas Mall
PVR Cinemas unveils 12- Screen Superplex in Dwarka Vegas Mall

In OOH News By Pray Jani - November 12, 2019

New ambient advertising possibilities brought to Dwarka with the 12-screen superplex hoping to bring high footfall

NGT reiterates the green imperative, but political parties not inclined to use alternative outdoor display media
NGT reiterates the green imperative, but political parties not inclined to use alternative outdoor display media

In OOH News By M4G Bureau - November 12, 2019

Alternative OOH media materials were barely used in the campaigns ahead of Maharashtra, Haryana assembly elections

“OOH is a key marketing lever for us”
“OOH is a key marketing lever for us”

In Viewpoints By Bhawana Anand - November 11, 2019

Gurpreet Kaur, Head of Marketing, Mrs. Bector Food Specialists Ltd. shares that relevance of the OOH medium in a captive market like Delhi

Weekly OOH News Round up
Weekly OOH News Round up

In Gallery By - November 09, 2019

Find out what made headlines this week

‘Clients need Creativity & Data together’
‘Clients need Creativity & Data together’

In OOH News By Bhawana Anand - November 08, 2019

The much-argued topic – Data & Creativity was discussed where panelists stated the importance of both in executing a well-lit plan

Brands celebrate Diwali across Mumbai Airport
Brands celebrate Diwali across Mumbai Airport

In OOH News By M4G Bureau - November 07, 2019

Times OOH created a 360-degree presence within Mumbai airport, coupled with 100 minutes + dwell time at the terminals maximised the recall for the festival.

Reusing flex for a noble cause: ‘Clothing Man’ shows how
Reusing flex for a noble cause: ‘Clothing Man’ shows how

In OOH News By Bhawana Anand - November 06, 2019

In a conversation with Media4Growth, Anshu Gupta, also called the ‘Clothing Man’ and the Founder- Director of Goonj, a national voluntary organisation, shares how they recycle PVC flex banners and use them to serve the needy.

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