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Magic Bus depicts “Ropes of Poverty” with 12 FT Installation at Kala Ghoda Arts Festival
Magic Bus depicts “Ropes of Poverty” with 12 FT Installation at Kala Ghoda Arts Festival

In Campaigns By M4G Bureau - February 11, 2020

The installation has been conceptualised by Famous Innovations and created by Vinod Guruji

Publicis Groupe appoints Deepak Pant to head ‘Data Science’ Practice
Publicis Groupe appoints Deepak Pant to head ‘Data Science’ Practice

In OOH News By M4G Bureau - February 10, 2020

He will be in-charge of enhancing capabilities on Measurement, Research, Advanced Analytics and Digital analytics, Data strategy

‘LIC has been using transit media for over 60 years now’
‘LIC has been using transit media for over 60 years now’

In OOH News By Bhawana Anand - February 10, 2020

Veena Khan, Deputy Secretary Corporate Communications, LIC spoke on ‘How Transit Media Can Be Best Leveraged by BFSI Brands’

Collaborate to evangelise transit media: Suresh Balakrishna, CRO, Hindu Group
Collaborate to evangelise transit media: Suresh Balakrishna, CRO, Hindu Group

In OOH News By Bhawana Anand - February 10, 2020

Suresh underscored the need for more innovations, better maintenance of the media assets, audience metrics and clear visibility on RoI, and importantly a concerted effort to bolster the image of the transit media itself among the advertisers

Weekly OOH News Round up
Weekly OOH News Round up

In Gallery By - February 08, 2020

Find out what made headlines this week

Gurbaksh Singh to lead newly launched DAN’S Innovation Lab
Gurbaksh Singh to lead newly launched DAN’S Innovation Lab

In OOH News By M4G Bureau - February 07, 2020

Led by Gurbaksh Singh, erstwhile chief creative technologist at Dentsu Webchutney, DAN Innovations Lab India will drive solutions for clients keeping creative and tech at its functional core

GroupM estimates growth of 10.7% for Indian Ad market in 2020
GroupM estimates growth of 10.7% for Indian Ad market in 2020

In Research By M4G Bureau - February 06, 2020

Even with an overall slowdown in the global economy Indian media spends are expected to be between low to moderate in H1, with robust growth anticipated in H2 2020

Broadsign, AdMobilize partner to provide AI to DOOH networks
Broadsign, AdMobilize partner to provide AI to DOOH networks

In Digital OOH By M4G Bureau - February 05, 2020

New partnership enables integrated ad campaign performance analysis and audience reporting

TATA TEA Chakra Gold makes record with new OOH activity
TATA TEA Chakra Gold makes record with new OOH activity

In OOH News By M4G Bureau - February 04, 2020

Over 500 plus women and college students came together in the city to celebrate Kolam Kondattam to form 500 dotted and unique kolams

Publicis Groupe forms ‘Publicis In-Motion’
Publicis Groupe forms ‘Publicis In-Motion’

In OOH News By M4G Bureau - February 04, 2020

The entity will see the coming together of Arc Worldwide, Solutions and Ecosys OOH and Praveen Kumar Vadhera to head this wing

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