“OOH needs to design bespoke strategies for clients”

In Viewpoints By Bhawana Anand - April 21, 2020

Talking about the current uncertain market conditions, Bindu Balakrishnan, Country Head India-DCMN shares her viewpoint on OOH advertising

Marcom & ad bodies join Moving Walls to recognise front-liners fighting Covid-19 in Malaysia

In OOH News By M4G Bureau - April 21, 2020

OAAM members to contribute advertising slots worth more than MYR 500,000 at no cost

Lockdown delays Green OOH manufacturing progress

In OOH News By Pray Jani - April 17, 2020

Arvind - Advanced Material Division maintains fabric manufacturing as a priority to kick-start business post the lockdown period

Mondelez India supports communities with sweetness amidst crisis

In OOH News By M4G Bureau - April 15, 2020

360,000 units of biscuits and 2.3 million units of chocolates are donated to India FoodBanking Network across 12 major cities

‘A strong business bounce-back in the offing post lockdown’

In OOH Solutions By Bhawana Anand - April 15, 2020

Ajay Agarwal, MD & CEO of Insight Print Communications sees that potential demand in indoor advertising environments

Tenda launches nationwide COVID-19 Awareness Drive

In Campaigns By M4G Bureau - April 14, 2020

The drive has been conducted to educate and guide people about various safety precautions against Covid-19 outbreak

Senior management reshuffle at MediaCom

In OOH News By M4G Bureau - April 13, 2020

Vishal Shah joins as Managing Partner, MediaCom West; Rachana Monteiro has been elevated

‘Footfalls at supermarkets not stirring advertising interest’

In OOH News By Bhawana Anand - April 13, 2020

Aninda Banerjee, MD, Enkon OOH says that brands are loathe to launch branding initiatives at supermarkets in these times

Prakash Arts donates disinfectant kiosk to Vijayawada Municipal Corporation

In Gallery By - April 13, 2020

10x4 ft kiosk has been installed at the biggest vegetable market of the city under the guidance of the local corporation to reduce the spread of infection

The Queen’s message: Straight on Outdoors

In Gallery By M4G Bureau - April 10, 2020

Piccadilly Circus digital screen carries a direct message from Her Majesty The Queen, first time ever