IndiGo’s new ‘Tough Cookie’ campaign set to appear on OOH to thank doctors and nurses

In OOH News By M4G Bureau - July 02, 2020

It has been conceptualized to express gratitude to the frontline workers who are battling the deadly Covid19 and saving lives

Arrow Digital installs ‘EFI Pro 24f Flatbed’ printer at its Ahmedabad demo center

In OOH Solutions By M4G Bureau - July 02, 2020

In this pandemic situation, the printer aims to hit the rigid market by producing high value applications with unmatched quality and speed

Mumbai media owners agree to pay July license fee under ‘protest’ clause

In OOH News By M4G Bureau - July 02, 2020

As per the clause, the media owners will be eligible to claim refund of the payment if the court announces the case in their favour

Streettalk bags 29 metals at Asian Customer Engagement Forum and Awards

In OOH News By M4G Bureau - July 02, 2020

The agency wins 13 Gold and 8 Silver & Bronze each along with the prestigious title of ‘Most Admired OOH Media Agency 2020’

Media Moments launches new vertical dedicated to BFSI category

In OOH News By M4G Bureau - July 02, 2020

The new division will work towards amplifying strategic communications for brands under banking and finance domain

Amazon retains top position among 100 most valuable brands in Kantar & WPP report

In Research By M4G Bureau - July 02, 2020

According to ‘BrandZ Top 100 Most Valuable Global Brands 2020’ report, Amazon’s value grew by almost $100 billion this year and accounts for a third of the top 100 brands’ total growth

Mondelez India plans extensive marketing promotion for new product under chocobakery category

In OOH News By M4G Bureau - July 01, 2020

Mondelez India forays into ‘Cakes’ segment with the launch of Cadbury Chocobakes Choc Layered Cakes

India sees increased mobility under Unlock Phase 1, says Google report

In Research By Bhawana Anand - July 01, 2020

The data says that a rise in movement trends has been tracked in the areas such as retail and recreation, groceries and pharmacies, parks, transit stations, workplaces, and residential

Charu Malhotra joins Hindware as VP Marketing

In OOH News By M4G Bureau - June 30, 2020

Charu will handle the entire marketing gamut for Hindware, along with steering the new-age, super premium brand Alchymi and the luxury brand Queo

India Gate Basmati Rice builds strong brand identity with #UmeedHainHum initiative

In OOH News By M4G Bureau - June 30, 2020

The brand has reached out to over 140 plus cities, feeding more than 15 million meals since the lockdown was announced