‘Signage business can scale up considerably in India’

In Viewpoints By N Jayalakshmi - June 07, 2022

Venkatesh R G, Managing Director, Diamond Signages, one of the oldest and leading players in the signage space, talks about the opportunities, challenges and recipe for success in signage business.

OAA 2022 introduces ‘Best Media Format Innovation’ award

In OOH News By M4G Bureau - June 03, 2022

Any unique format innovation of a traditional or DOOH media is eligible for entry to this award sub-category

UK’s circular economy specialist Reconomy teams up with Out of Hand, MYgroup to convert printed banners into bags

In OOH Solutions By Rajiv Raghunath - May 31, 2022

Reconomy has partnered with outdoor signage, advertising and promotional materials experts Out of Hand and recycling specialists MYgroup to recycle printed banners into litter picking bags for charity Surfers Against Sewage

MOOH metrics specialist StreetMetrics goes past 1 billion miles of ads

In OOH Solutions By Rajiv Raghunath - May 19, 2022

“Our goal was to answer the question, how effective are advertisements placed on vehicles,” states the company.

Hivestack launches research division for in-store, programmatic media activation in the metaverse

In Digital OOH By M4G Bureau - May 13, 2022

Former Microsoft Research Managing Director and computer vision pioneer P. Anandan joins Hivestack as a special advisor to spearhead initiative

Dabur engages devotees at Kamakhya Devi temple with Rheumatil foot massage camp

In Campaigns By M4G Bureau - April 21, 2022

The brand set up a specially designed Rheumatil foot massage camp near the famous Kamakhya Devi temple in Guwahati on the occasion of Chaitra Navratri, which attracts lakhs of devotees.

Laqshya Media crafts immersive 3D anamorphic installation for Tanishq

In Digital OOH By M4G Bureau - April 14, 2022

The display, installed at Bandstand Promenade, Bandra in Mumbai, creates an anamorphic illusion or anamorphosis, which is a distorted projection that reveals itself once the onlooker occupies a specific vantage point

“The media business is like a sail boat”

In OOH News By M4G Bureau - March 09, 2022

Meenakshi Menon, founder of Spatial Access (part of Deloitte), drew some interesting parallels between sailing and running a media business and the life lesson therein while addressing the India Talks OOH conference on the theme of ‘Reimagining the specialist role in a fast changing media business environment’.

Publicis Groupe India appoints former McKinsey Partner Lalatendu Das as CEO of Performics India

In OOH News By M4G Bureau - March 03, 2022

Pallav Jain and Sarfaraz Khimani, the current Co-CEOs of Performics India, have decided to step down from their current roles and decide to focus on Publicis Groupe’s Central Initiatives.

WOO Global Congress EarlyBird ticket deadline is March 4

In OOH News By M4G Bureau - March 02, 2022

At Congress there will be a full international speaker programme including key decision-makers from Out of Home, the wider global advertising industry, analysts, and commentators.