'Creative agencies need better medium understanding'

In Viewpoints By M4G Bureau - August 09, 2013

Keyur Shah, CEO - Precious Metals Business Muthoot Pappachan Group, on why there are not many creative agencies who specialize in OOH creatives and much more....

OAC 2013: King F. Lai throws light on key growth factors of OOH

In OOH News By Nabamita Chatterjee - July 06, 2013

Consolidation, infrastructure, investment & digital OOH are the major areas which would help the specialist agencies in Asia to overcome the challenges and turn them into opportunities.

OAC 2013: Sam Balsara: Know your strength & weaknesses

In OOH News By Nabamita Chatterjee - July 06, 2013

Integrity, transparency & professionalism would ultimately help the specialist agencies to get rid of the traders' trademark in the industry.

OAC 2013: Sam Balsara: Know your strength & weaknesses

In OOH News By Nabamita Chatterjee - July 05, 2013

Integrity, transparency & professionalism would ultimately help the specialist agencies to get rid of the traders' trademark in the industry.

Hindustan Times launches'Your Gurgaon, Your Voice' campaign

In OOH News By VJ Media Bureau - June 29, 2013

DDB MudraMax creates a high decibel OOH campaign by using unipoles, traffic signals, metro pillar panels and wall wraps to amplify the tagline - "Your Gurgaon, Your Voice”.

ABP's high decibel OOH show

In OOH News By Bhawana Anand - June 26, 2013

ABP News channel along with their OOH agency Milestone Brandcom rolled out an empowering campaign to establish the brand identity. The highly visible campaign became the talk of the town and also the debate show of the channel'Maha-Behas'.

The 'Why' and 'How' behind Mushrooming specialist agencies

In OOH News By Reena Mehta - June 21, 2013

Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in an analytical mood to reason out this trend and suggest the way forward.

OAC 2013: King F Lai to talk on'Growing Business for Specialist Agencies in Asia-Challenges & Opportunities'

In OOH News By VJ Media Bureau - June 14, 2013

King F Lai, CEO-Asia Pacific, Kinetic shares his views brings on'Growing Business for Specialist Agencies in Asia - Challenges & Opportunities' at OAC 2013.

Apollo Tyres go iconic at airports

In Campaigns By Bhawana Anand - June 05, 2013

The leading tyre manufacturing company in association with Vivaki Specialist Services has helped the brand in creating larger than life brand images through outdoor, which in turn has delivered positive results.

Blackberry Z10 - Smart message for smart phone

In OOH News By Bhawana Anand - May 31, 2013

In association with Vivaki Specialist Services, the brand used large sized media to create impact and imagery rather than going for reach and frequency.