Results For "ECI"
416 News Found
By The People: What catches the eye in the outdoor
In OOH News By VJ Media Bureau - December 26, 2014
The Outdoor Asia team went out in Delhi NCR, Mumbai and Kolkata to gather people's views and perceptions about outdoor advertising and how it can influence their purchase decisions.
DMRC Train Wrap: Profitable or Not?
In OOH News By Bhawana Anand - December 05, 2014
This entity has been profitable in terms of monetary and impact nationally and internationally, but its performance at DMRC is a big question. Outdoor Asia caught up with Delhi-based media owners to decipher the results and impact of this OOH medium.
EPIC goes larger-than-life through OOH
In OOH News By Jubilee Cardozo - December 01, 2014
EPIC Channel, India\'s first genre specific Hindi entertainment channel, captured the attention of the mass market with its high impact and innovative outdoor campaign.
Enkon reaches out to commuters by installing VMS Board in Kolkata
In OOH News By Nabamita Chatterjee - November 19, 2014
Installed at a busy junction, the board is helping commuters decide on destination routes and necessary information while travelling within the city.Â
Karnataka Talks OOH! begins today
In OOH News By VJ Media Bureau - October 09, 2014
The conference will bring senior government officials, media owners, brand marketers, OOH specialist agencies, and other key stakeholders of the industry on a common platform to discuss and identify new ways to'Accelerating Karnataka OOH Industry Growth'
'Give Traditional Outdoor Media Its Due'
In Viewpoints By M4G Bureau - September 22, 2014
Traditional outdoor media including hoardings form the core of the Indian outdoor industry, yet this segment fails to earn due recognition of advertising clients, specialist agencies and media owners themselves. Time has come for concerted efforts to boost the growth prospects of traditional outdoor business.
Laqshya Solutions rolls out TATA Goldplus high-decibel campaign
In Campaigns By Bhawana Anand - September 10, 2014
The OOH firm has used some 1,200 media units across 32 cities for the campaign
BMW India's 12-city Experience Tour kicks off in Chennai
In OOH News By Bhawana Anand - September 08, 2014
The BMW Experience Tour 2014 showcases the complete range of sedans and SAVs (Sports Activity Vehicle), demonstrating the superior driving dynamics on a specially designed test course
Address specific needs of high-end brands, say luxury brand custodians & experts
In OOH News By VJ Media Bureau - July 08, 2014
Ruchita Sharma, Head Marketing Operations & Communications, Swarovski India, Arun Marc D'Silva, Managing Director, Retail Interface, and Arif Saleem Padiath, Senior Business Manager - Zoya, Titan Company Limited, talk about how luxury brands can leverage OOH to build a domineering brand presence
10th OAC was very special: Sunder Hemrajani
In OOH News By VJ Media Bureau - July 08, 2014
Sunder Hemrajani, MD, Times OOH, said in his concluding remarks that this year's convention was a big leap in terms of content and engagement