LeEco makes its entry through high decibel OOH campaign

In Campaigns By Satarupa Chakraborty - February 24, 2016

LeEco rolled out a large sized outdoor campaign using all possible outdoor media formats and street furniture along with airport and mall branding in all major Indian cities. The campaign was executed by MOMS.

Fortune Oil & Paytm promote"MAKE YOUR FORTUNE” campaign in the outdoors

In Campaigns By Nabamita Chatterjee - February 16, 2016

Organised Outdoor Options, New Delhi and Outdoor Advertising Professionals (I) Pvt. Ltd., Bangalore have executed this high decibel campaign at key markets having the right distribution mix.

OAAA Celebrates 125 Years of Serving OOH

In Digital OOH By www.oaaa.org - January 18, 2016

Throughout 2016, OAAA will honour OOH accomplishments, observe important industry milestones, and show appreciation for those who have helped pave the way for today's leaders.

Madison OOH wins Tata Motors Outdoor AOR

In OOH News By VJ Media Bureau - January 07, 2016

The agency's specialist unit Platinum Outdoor has won the business in a highly contested multi-agency pitch. With an aggressive product pipeline in place till 2020, Tata Motors is currently gearing up for the launch of its recently showcased hatchback- ZICA.

Kinetic ropes in Suresh Balakrishna as its new CEO

In OOH News By VJ Media Bureau - December 07, 2015

OOH specialist agency Kinetic welcomes Suresh Balakrishna as CEO for India, the Middle East and South Asia.

Madison OOH launches suite of planning tools

In OOH News By VJ Media Bureau - November 19, 2015

According to Madison, all these tools will make the media planner's life more scientific and facilitate objective site selection, by allowing planners to make a data based decision and benchmarking the weight & impact of various OOH campaigns.

Brands advertising in UP are hesitant about digital media

In OOH News By Satarupa Chakraborty - October 19, 2015

Although digital is posing as stiff competition to static media, the viability of LED screens in Indian towns and cities are still in questions, where location, eyeballs and infrastructures will decide the fate of digitalization of OOH space in India.

Personalised OOH: Precision targeting comes to China Post screens

In Digital OOH By VJ Media Bureau - August 24, 2015

China\'s official postal service has deployed a comprehensive upgrade of its 20,000 outdoor smart screens with new facial recognition capability, mobile interactivity, data management and campaign optimisation features.

Delhi Government reaches out to people through outdoor

In Campaigns By Satarupa Chakraborty - August 21, 2015

The campaign was appreciated by the media and from the political circles for the content & message and also for the scale and sheer volume of the campaign.

Digital OOH will gain significant ground in coming years: Tom Goddard

In OOH News By VJ Media Bureau - July 29, 2015

Speaking on the theme"Outdoor advertising in the digital world” on day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Tom Goddard, Non-Executive Chairman, Ocean Outdoor, UK, Executive Chairman, Digicom, UK & Vice President (International), FEPE, spoke about how digital OOH can be effectively leveraged for brand advertising, especially on the major highways and junctions.