Blue Star beckons its TG to'Choose Purity' through outdoors

In Campaigns By Nibedita Saha - October 24, 2016

Blue Star partners with MOMS to execute a high decibel campaign for its range of water purifiers in top cities like Mumbai, Delhi, Bengaluru and Hyderabad to establish the new brand proposition in consumer's mind.

Sun Sign & Technologies launches new textile product for displays

In OOH News By Satarupa Chakraborty - October 14, 2016

The collection comprises specially coated fabrics made up of synthetic or natural fibres for inkjet and transfer printing. These can be used for backlit displays, outdoor displays, signage and indoor displays, interior wall coverings, etc.

Gionee paints Kolkata orange this Durga Puja

In Campaigns By VJ Media Bureau - October 07, 2016

Ideated by Rapport, the outdoor specialist unit of media agency conglomerate IPG Mediabrands, this campaign has helped Gionee achieve 80-85% dominance in the market over other advertisers

Dr. Fixit goes outdoor with waterproofing solutions

In Campaigns By Nibedita Saha - September 29, 2016

The OOH campaign, spanning two weeks, has been planned and executed by leading specialist agency MOMS Outdoor Media Solutions covering cities like Mumbai, Pune, Nagpur and Surat

Heineken makes a starry presence in Salt Lake City, Kolkata

In Campaigns By Nabamita Chatterjee - September 28, 2016

The innovation was conceptualised by the brand along with the specialist media agency OAP while the execution was carried out by the OOH media owning firm Enkon

Aneil Deepak puts in his papers at DDB Mudra

In OOH News By Satarupa Chakraborty - August 24, 2016

Aneil aka Andee was instrumental in bagging Mudra 300+ award haul that made DDB MudraMax the"campaign” specialist agency for the years - 2010, 2011 and 2012.

AirAsia takes Kabali to the skies

In OOH News By Satarupa Chakraborty - July 18, 2016

In the pretext of superstar Rajinikanth's movie, Kabali, AirAsia flew specially-branded aircrafts and rewarded fans with free tickets.

ITC - Superia Soap goes downtown through OOH with Kinetic India

In OOH News By Nabamita Chatterjee - July 14, 2016

Considering the communication objective, Kinetic planned and executed a high decibel campaign across 26 towns.

Success comes not when you decide to do something, but when you do it: Prakash Iyer

In OOH News By VJ Media Bureau - June 17, 2016

The 12th edition of Outdoor Advertising Convention started with a fired up note from the motivational talk by best-selling author and leadership coach Prakash Iyer, who asked the audience, comprising the outdoor industry fraternity, to build a reputation of doers and action-oriented team leaders.

DDB Mudra West ropes in Kapil Tammal as Executive Creative Director

In OOH News By Nabamita Chatterjee - June 13, 2016

He comes with more than 15 years of experience, specializes in brands across categories ranging from FMCG, E-Commerce businesses, Apparels, Financial Sectors, Retail, Real Estate and Media companies.