Hyderabad hoardings back in business, special guidelines to be followed

In OOH News By Bhawana Anand - June 05, 2017

Only display advertisements on wall mounted and ground hoardings of up to size 40ft x 25ft and roof tops limited to size of 30ft x 25ft have been permitted by the civic body.

Natgeo, OAAA build mass awareness on protection of endangered species

In Digital OOH By M4G Bureau - May 31, 2017

On the Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched an OOH campaign driven by user-generated content.

GHMC stops OOH advertising in Hyderabad for a month as precautionary measure

In OOH News By Bhawana Anand - May 19, 2017

The municipal body has taken the decision in view of the Met department's forecast for weather disturbances in the coming days

Kinetic WW India launches Aureus & Aviator

In OOH News By M4G Bureau - April 21, 2017

Kinetic WW India has launched a state-of-the-art OOH planning tool - Aureus and a specialised airport division - Aviator

Agra OOH industry cries foul against civic body moves

In OOH News By Rajiv Raghunath - April 05, 2017

The Outdoor Advertising Association of Agra says the Agra Municipal Corporation's decision to exponentially increase the ad tax rates is highly arbitrary and particularly hurts the small media owning firms

Laqshya Media Group's Event Capital makes a high-decibel event debut in Delhi

In OOH News By M4G Bureau - April 03, 2017

Laqshya Media Group's Event Capital makes a high-decibel event debut in Delhi

Geopath selects Streetlytics to power MORE

In Digital OOH By M4G Bureau - April 03, 2017

NY-based Geopath has selected location data specialist Streetlytics to power its new OOH measurement solution MORE, due for launch later this year

Fiat's Urban Cross slips into cruise mode on OOH tracks

In Campaigns By Satarupa Chakraborty - March 14, 2017

Ecosys OOH planned and executed the high-decibel campaign

Tata Hexa hauls aircraft to demonstrate raw power under its hood

In Gallery By - March 06, 2017

Tata Motors decided on this unique initiative to show customers what the vehicle is capable of

High-decibel sports events create compelling in-stadia branding opportunities

In OOH News By Rajiv Raghunath - March 06, 2017

As a case in point, Bengaluru's Chinnaswamy Stadium that has hosted the 2nd India-Australia Test Match was enveloped with in-stadia branding of PayTM, Kent RO, Hero Group, BSNL, Bharti Cement, Wild Stone, Britannia Good Day, IDBI Federal and Servo. Dalmia Cement branded the two giant electronic scoreboards above the sight-screens.