Bullseye Media takes up ‘Powered By’ sponsorship of Karnataka Talks OOH

In OOH News By M4G Bureau - January 31, 2018

Karnataka Talks OOH Conference 2018 will be addressed by Government Officials, Regional Media Owners, Brand Marketers, National & Regional Specialist Agencies & OOH Solution Providers

Danone India appoints Taproot Dentsu as its creative partner for Protinex

In OOH News By M4G Bureau - January 29, 2018

The duo had already worked together to handle the entire brand portfolio for the past one year wherein taking this partnership to the next level was a mutual decision

4 companies bid for SDMC contract for cycle shelter cluster

In OOH News By M4G Bureau - January 25, 2018

The technical bids are under evaluation and the decision will be taken shortly; the contract for maintenance and operation will be awarded for 7 seven years to the highest bidder

GHMC takes decisive steps to uproots unauthorised media sites

In OOH News By Bhawana Anand - January 24, 2018

The civic body has engaged the services of a private agency for the removal of unauthorised sites and is deploying a dedicated team to prevent any new illegal sites from being installed; new tenders for media will be floated only after the cityscape has been decluttered

Ahmedabad media owners’ body reinforces S-O-P to remove curbs on timely payments

In OOH News By Bhawana Anand - January 23, 2018

The association has forwarded the modified S-O-P to all national specialist agencies and their various decision makers such as CEOs, CFOs, CCOs, Branch Heads, among others, but has not received any response from the agencies as yet

Kinetic, Posterscope win Maruti Suzuki OOH mandate

In OOH News By M4G Bureau - January 19, 2018

Following a heavily contested multi-agency pitch for the OOH mandate of auto major Maruti, specialist agencies Kinetic India and Posterscope have empaneled to execute the brand’s OOH duties

Programmatic a catalyst for small screen networks

In Digital OOH By M4G Bureau - January 19, 2018

The industry as a whole will become heavily reliant on inventory and pricing optimization algorithms to support complicated yield management across multiple revenue streams, especially now that major demand-side platforms have plugged into digital OOH, maintains Michael Provenzano, Co-founder and CEO, Vistar Media

Khushi Advertising gets Prashant Joshi on board as Media Planning Specialist

In OOH News By M4G Bureau - January 17, 2018

Prashant has been part of outdoor industry from 22 years where he gained expertise in Media Planning & Buying, Vendor Management & Negotiations, Client Servicing and Business Development

‘Mall media is specialist business’

In Viewpoints By Rajiv Raghunath - January 16, 2018

Anup Mittle, Partner, Mittle Sons Media Associates, shares his perspectives on the emerging trends in mall media business in conversation with Rajiv Raghunath

FEPE opens contest for annual awards, introduces Rising Star Award

In OOH News By M4G Bureau - January 12, 2018

The Rising Star Award be awarded to someone aged 30 or under who has made an outstanding contribution to the OOH industry while directly employed in the OOH industry, working for a media owner, specialist or technology company