‘OOH can play a key role in Mumbai city beautification’

In Viewpoints By Nimisha Shah - July 13, 2018

The Mumbai OOH landscape is at the threshold of sweeping changes. The Municipal Corporation of Greater Mumbai (MCGM) circulated for review the Policy Guidelines on the Grant of Permission for Display of Sky-Signs and Advertisement under Section 328 & 328 A of MMC Act 1888. Nidhi Choudhari, Deputy Commissioner - Special, MCGM, talks about the corporation’s outlook on OOH advertising in the city

Kinetic India CEO Suresh Balakrishna decides to move on

In OOH News By M4G Bureau - July 10, 2018

Suresh Balakrishna had joined Kinetic India in January 2016; It is not known yet where he would be joining next

‘OOH is key to our #SmarterWithIoT campaign’

In Viewpoints By Bhawana Anand - July 07, 2018

Vodafone has recently rebounded in the OOH space to promote its Internet of Things (IoT) services, after a hiatus spanning more than a year. This time, the telecom brand employs the outdoor medium for a strategic task i.e. to target specifically CXOs and Business IT decision makers in top three metro cities. While IoT is a deep ecosystem of technologies, the brand explains this world-changing tech tool quite proficiently on billboards. Monalisa Sahoo, Senior Vice President – Marketing, Vodafone Business Services shares how the brand employed OOH medium to deliver the task.

Capital Group takes up title sponsorship of OAA 2018

In OOH News By M4G Bureau - July 06, 2018

The Outdoor Advertising Awards (OAA) 2018 contest has generated an overwhelming response from the Indian OOH industry, with intense participation of brands, specialist agencies and media owning firms alike

OAA 2018 judging enters 2nd leg, Jury meet in Mumbai

In OOH News By M4G Bureau - June 28, 2018

The Jury, chaired by corporate industry leader Lloyd Mathias, will shortlist the entries and then take decisions on awarding the metals

MCGM Dy. Commissioner Nidhi Choudhari to address OAC 2018

In OOH News By M4G Bureau - June 12, 2018

Nidhi Choudhari, IAS, is presently working in the Municipal Corporation of Greater Mumbai (MCGM), Mumbai as Deputy Municipal Commissioner – Special, holding charge of removal of removal of encroachment, advertisement, plastic ban, Shop & Establishment and Legal Department, municipal market, licensing, among other key areas.

CNIT announces name change to Taoping Inc.

In OOH News By Press Trust of India | Zurich/New Delhi - May 30, 2018

This strategic branding decision comes at a natural inflection point for our brand,, says Jianghuai Lin, Chairman and CEO of CNIT

NGC Photo Ark initiative campaigns for endangered species

In Gallery By - May 24, 2018

IOAA, with the help of Zenith OOH, brings the worldwide campaign to India to drive the attention of the masses towards endangered species. This year, the Endangered Species Day breaks boundaries through a worldwide OOH campaign

NGC Photo Ark gets digital platform in India

In Campaigns By Bhawana Anand - May 24, 2018

With the help of Zenith OOH, IOAA brings the worldwide campaign to India to drive the attention of the masses towards endangered species

Titan targets buying potential of smaller markets

In Campaigns By M4G Bureau - May 23, 2018

Specifically aimed at tapping Tier II, III & IV markets, the OMI agency covered a wide geography through a splash of OOH campaign to promote ‘The perfect wedding gift’