MiG’s OOH route to promote fighter planes

In Campaigns By M4G Bureau - February 25, 2019

The fighter jet manufacturer’s OOH campaign, in association with adversize.in, was executed with special permission from the Karnataka High Court

Ludhiana MC takes social media route to root out illegal media

In OOH News By Bhawana Anand - February 22, 2019

A WhatsApp group has been creating for pooling of information basis which special teams will set out to remove unauthorised outdoor media in the city

Vivo adds V-Day flavour to V15 Pro launch

In Digital OOH By M4G Bureau - February 18, 2019

The brand executed a nationwide DOOH programmatic campaign in association with TagTalk to make V-Day special for couples

Heads of top specialist agencies to address 1st Transit Media Talks conference in Mumbai on Feb 28

In OOH News By M4G Bureau - February 11, 2019

The conference will feature a panel discussion on the media planning and buying approach adopted by specialist agencies, involving Rachana Lokhande, CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Dipankar Sanyal, CEO, Platinum Media; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport Worldwide

Idea to showcase 4G capability with high decibel OOH campaign

In OOH News By M4G Bureau - February 07, 2019

The OOH campaign, showcasing high speed 4G network with no buffering, will be released soon

Havas Media India appoints R. Venkatasubramanian as National Head of Investments

In OOH News By M4G Bureau - February 02, 2019

A former Havas employee, Venkat has over 22 years of experience in Advertising specializing in Media Buying

Delhi High Court issues notice in favour of mall media owner

In OOH News By M4G Bureau - January 16, 2019

The apex body will announce the decision on Public View clause in the coming court hearings

INOX brings alive the X-Mas spirit with a social cause

In Campaigns By M4G Bureau - December 27, 2018

The cineplex brand organized a special screening of the movie ‘ZERO’ for the differently abled and had kids from NGO Trinayani participating in the Christmas festivities

‘Digital formats are making OOH more effective’

In Viewpoints By Rajiv Raghunath - December 20, 2018

Nick Mawditt, Managing Partner of UK-based OOH media specialist Talon Outdoor, shares his perspectives on the impact of digital OOH on the OOH industry’s growth trajectory

‘DOOH revenue growth will outpace all other media’

In Viewpoints By Rajiv Raghunath - November 19, 2018

Bill Fordyce, CEO of Dubai-based BackLite Media, talks about the shape of things to come in the Gulf market, especially on the DOOH front