Results For "ECI"
416 News Found
Goafest and ABBY Awards 2024 location changed, to be conducted in Mumbai from May 29 to 31.
In OOH News By Sakshi Sanghavi - April 19, 2024
The collective decision was taken by Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) bearing the Lok Sabha elections in mind.
‘Growing consumer base, buying power bolster OOH’
In Viewpoints By M4G Bureau - April 18, 2024
Dipankar Sanyal, CEO, Platinum Communications shares his expert insights on the approach to Gujarat market as an OOH specialist and suggests media owners to be more connected with advertisers.
Armour Digital OOH is DOOH Partner to Gujarat Talks OOH conference
In OOH News By M4G Bureau - April 16, 2024
The conference is an industry forum where brand CEOs and marketers having deep interest in the Gujarat markets, leading OOH media owners operating in the state, top national and regional OOH agencies, adtech specialists and consultants will converge for knowledge sharing & business networking.
Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market
In OOH Solutions By Rajiv Raghunath - April 12, 2024
The Central Force data allows Plan B OOH to precisely state weekly or even daily impressions plus impressions per spot played, to support programmatic Digital OOH buying on a CPM basis.
The ‘KFC Gravy Train’ to create a special fan experience for Rugby Blues supporters in Auckland
In Campaigns By M4G Bureau - April 03, 2024
KFC's Clark Wilson says, "The KFC Gravy Train is designed to encourage more Kiwis to make the most of game day at Eden Park.”
‘OOH Audience metrics a must for data-driven decision-making’
In OOH News By Rajiv Raghunath - March 29, 2024
Highlights from a WOO Africa Forum panel discussion involving Gideon Adey, CEO, GurOoh, Trish Guilford, General Manager, OMC, Sanna Fourie, Specialist - Client Solutions, Ask Afrika, and Daniel Wong Chi Man, Global Service Line Lead Audience Measurement, IPSOS
Laser focus on quality, technology & transparency
In OOH News By Rajiv Raghunath - March 04, 2024
Abhijit Sengupta, CEO of OAP & Jahan Mehta, Director, Selvel One Group unravel the OAP business journey over the last two decades, while highlighting the specialist agency’s unalloyed focus on best business practices, transparency, data & tech application, and team building in an interview with Rajiv Raghunath.
‘Audience measurement standardisation is necessary for OOH growth’
In Viewpoints By Rajiv Raghunath - February 07, 2024
Advertisers are prioritising accountability given that data is the only source of media planning assessment, states Maud Moawad, CEO & Co-Founder, Seventh Decimal in an interview with Rajiv Raghunath
A strategic recipe for maximising ROI
In OOH News By Neelambari Kakaraparthi - February 05, 2024
A panel discussion on What's the RoI that OOH must deliver to advertiser?’, anchored by Lekshumanan Annamalai, Co-Founder, Coral Media, with Murugan S, CEO, Southern Health Foods, Ranjit Kumar M, Head - Marketing, Digital and E-Commerce, Air India Express, and Himanshu Mehta, Director - Growth Marketing, Beepkart brings forth the ways of obtaining best RoI from OOH.
Worldcom OOH onboards Ruben Valverde as Head of Operations Europe
In OOH News By M4G Bureau - January 31, 2024
The global OOH specialist strengthens its presence in the European market