Kochi Metro Rail Limited to give ad rights on stations and trains

In OOH News By M4G Bureau - January 29, 2020

The tender was published, specifying that digital and static formats can be set up

OOH: A critical complement to digital marketing

In Research By M4G Bureau - January 29, 2020

The report states that the digital media and advertising are still incredibly effective, both in isolation and especially in conjunction with OOH media

Embassy Group celebrates spirit of patriotism with a Special Tribute

In Campaigns By M4G Bureau - January 27, 2020

On the occasion of Republic Day, the lit up its iconic properties with the Indian tricolour

Jayesh Yagnik, COO, MOMS Outdoor Media Services to speak at 2nd Transit Media Talks

In OOH News By M4G Bureau - January 22, 2020

Jayesh Yagnik will share his perspectives on the specialist agency approach to transit media

Rachana Lokhande, Co-CEO, Kinetic India to address 2nd Transit Media Talks

In OOH News By M4G Bureau - January 21, 2020

Rachana Lokhande will share her perspectives on the specialist agency outlook on transit media

MP Tourism empanels 4 specialist agencies for OOH promotions

In OOH News By Bhawana Anand - January 15, 2020

These agencies will handle the complete outdoor & BTL planning, buying and execution across several touchpoints

Cupshup to hit Rs. 12 crore this fiscal year

In OOH News By Bhawana Anand - December 19, 2019

A cup branding specialised agency pegs big for the future of the cup-branding

RMC challenges High Court decision on private hoarding tax rollback

In OOH News By Bhawana Anand - December 05, 2019

The municipal corporation has filed the case a few days ago against which the media owning fraternity is preparing a PIL

COLORS ‘WEAVES’ with India for a stronger tomorrow

In Campaigns By M4G Bureau - December 05, 2019

The entertainment brand planned a series of promotional on-ground activities including on-ground board game, slum painting and associated with Pinkathon for a special integration

OOH growth prospects bright in UK, US markets: GroupM forecasts

In Research By Bhawana Anand - December 04, 2019

In the UK, outdoor remains a standout for its capacity to sustain growth, supported by ongoing innovation, especially in DOOH; in the US, outdoor will likely grow at +4.0 to +5.0% over each of the next five years