Media4Growth to launch 'OOH Dialogues' on Oct 29, first edition on ‘Making Audience Data Talk For OOH’

In OOH News By M4G Bureau - October 16, 2020

The 1st OOH Dialogues event will have the participation of brand marketers, specialist agency heads and professionals, and media owners from the OOH and DOOH segments

‘Highlight the true potential of the medium’

In OOH News By Bhawana Anand - October 15, 2020

Chris Jeyes, Sr. Media Specialist – Jaguar Land Rover shared his thoughts on ‘Speed, Agility, and the Power of DOOH’ at the DPAA Video Everywhere Summit 2020

Ecosys OOH’s Sujit Banerjee calls it a day

In OOH News By M4G Bureau - October 13, 2020

After serving for 5 years, Banerjee decides to part ways from the agency

DPAA begins registrations for global Video Everywhere Summit

In Digital OOH By M4G Bureau - October 06, 2020

The association provides a special complementary registration code to Indian attendees

'COMPASS & Beacon deployed together will be path-breaking’

In Viewpoints By Bhawana Anand - September 21, 2020

Bharat Rajamani, CEO, US Advertising points out that myopic efforts taken in isolation, especially to prove supremacy over others, is not helping the sector grow

Nielsen launches a campaign outcomes measurement tool

In OOH News By M4G Bureau - September 18, 2020

Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales RoI

T. Gangadhar elevated as CEO- APAC of Essence

In OOH News By M4G Bureau - September 09, 2020

"I am honoured to have the opportunity to lead this truly special agency in APAC", says T. Gangadhar

Vi plans for high decibel marketing campaign to promote new identity

In OOH News By M4G Bureau - September 08, 2020

Beginning with TV and Digital campaigns, the marketing plans include multimedia campaign to launch in next few weeks

Ministry of Railways announces relief for NFR commercial and advertisement contracts`

In OOH News By Bhawana Anand - August 24, 2020

The ministry has empowered zonal departments to further decide the revised license fee for post-lockdown period under terms and conditions of existing contracts

LG Electronics asks the Young Generation, 'What Makes Your Life So Good?'

In OOH News By M4G Bureau - August 10, 2020

The electronic major brand, now, plans to target new-age audience with special campaigns to be tailored for them