Results For "Diu"
288 News Found
'Plenty of scope for effective use of OOH'
In Viewpoints By M4G Bureau - January 21, 2014
Vinod Gaikwad, GM-Sales & Marketing, Greenways Foods, a new entrant to OOH, tells Outdoor Asia why and how it makes sense for the brand to go for this medium.
Driving brand recognition
In Viewpoints By M4G Bureau - January 21, 2014
Aalok Wadhwa, Head- Sales & Marketing, Madhur Sugars, on how the OOH medium has helped the brand drive recall and awareness
'OOH offers longer brand recall'
In Viewpoints By M4G Bureau - January 17, 2014
Sanjiv Razdan, G.M. Sales., Soya Ruchi, on why the OOH medium is so important for the FMCG brand, and more…
'Sites marking by authorities will help'
In Viewpoints By M4G Bureau - January 17, 2014
Suraj Katoch, Senior Manger- Marketing- Radikal Overseas, tells Outdoor Asia why the brand decided to allot focused budgets for the OOH medium.
'OOH is a strong reminder medium'
In Viewpoints By M4G Bureau - January 13, 2014
Anuradha Narasimhan, Director -- Marketing, Britannia Industries Ltd, tells Outdoor Asia how the OOH medium helps the FMCG brand in connecting with its TG.
Quikr builds a brand narrative on OOH
In Campaigns By Bhawana Anand - January 04, 2014
Quikr, the online classified portal that has made a significant presence in the e-commerce space, has now optimized the OOH medium to further create a splash. The high-decibel campaign was noticeable on close to 250 Locations, with 300+ media units. The OOH duties of the campaign were handled by Havas Media.
Woodland on the OOH turf
In Viewpoints By M4G Bureau - January 04, 2014
Being an outdoor category brand, Woodland believes that the OOH medium has a lot of significance in their media plan. Harkirat Singh, MD, Woodland in a chat with Outdoor Asia, talks about the brand's beliefs, challenges and future plans with regard to the OOH medium.
Activation versus OOH: It's all about synergy
In Viewpoints By M4G Bureau - December 13, 2013
Haresh Nayak, Managing Director - Posterscope India on why activation must be looked at as a supplementary medium, rather than as a competing medium in the context of OOH advertising.
Vodafone - Escalated Branding
In Gallery By - December 10, 2013
Taking their 'Made For You' campaign one step ahead, Vodafone uses escalator branding, a new OOH medium which was executed by CASHurDRIVE. This was seen on the escalator at GIP Mall, Noida.
Look it's flying and how!
In Digital OOH By Bhawana Anand - December 10, 2013
British Airways has leveraged the digital medium in an innovative manner to bring alive its presence on hoardings.