Results For "Diu"
288 News Found
Leading tourism boards attract urban audience through outdoor
In Campaigns By Bhawana Anand - March 20, 2015
Running successful campaigns in New Delhi, tourism boards like South Africa, Uttar Pradesh and Daman & Diu have very consciously selected the OOH medium to match their TG.
DMRC Train Wrap: Profitable or Not?
In OOH News By Bhawana Anand - December 05, 2014
This entity has been profitable in terms of monetary and impact nationally and internationally, but its performance at DMRC is a big question. Outdoor Asia caught up with Delhi-based media owners to decipher the results and impact of this OOH medium.
Xtreme Media installs LED wall at Kanakia Group's Mumbai corporate centre
In OOH News By VJ Media Bureau - November 14, 2014
The video wall is a medium for internal communications as well as branding and advertising of upcoming offices in the corporate centre
Art Cottage Advertising wins branding rights at JSCA Stadium Ranchi
In OOH News By Nabamita Chatterjee - November 12, 2014
The agency has the ad rights on about 16,500 sq. ft. at the stadium for the India-Sri Lanka one-day international on Nov 16
Gionee breaks clutter in the outdoor with large displays
In Campaigns By Bhawana Anand & Jubilee Cardozo - September 12, 2014
In New Delhi, the campaign is being run on the two premium glass facades at Shivaji Stadium Metro Station and Dhaula Kuan Metro Station, both on the Airport Express Line managed by JCDecaux India. Bright Outdoor Media has executed the brand's campaign in Mumbai
OOH delivers the multiplier effect: Samir Miglani
In Viewpoints By M4G Bureau - September 12, 2014
Telecom major Uninor has continually reposed immense faith in the OOH media to connect with its target audience. In recent years the brand has leveraged the outdoor media in a big way to build its presence in the non-metro cities. Samir Miglani, Head- Brand & Marcom, Uninor, talks about the unique strengths of the outdoor media and the brand's approach to the medium.
Media 360 Degree builds domineering presence for'Bigg Boss Season 2'
In Campaigns By VJ Media Bureau - July 29, 2014
Media 360 Degree deployed the campaign at prime locations in Bangalore and rest of Karnataka using a wide media mix comprising hoardings, bus stand media, bus side and back panels, bqs, mall and multiplex media assets, railway station advertising medium, and mobile display units
'We will see new advertisers using OOH medium'
In Viewpoints By M4G Bureau - July 22, 2014
In May this year Pakistan Advertisers Society (PAS) exclusively endorsed Measuring OOH Visibility & Exposure (MOVE), a Pakistan-based media marketing and research company, to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi. Qamar Abbas, Executive Director, Pakistan Advertisers Society (PAS), talks about the new initiative in conversation with Rajiv Raghunath of Outdoor Asia. Abbas as over 15 years of professional experience with proven track record in setting up new ventures, securing profitable growth, establishing new streams of revenue and regulatory policy making. He has had a hand in executing some of the milestone media initiatives in Pakistan like Television Audience Measurement, Consumer Multimedia Index and the industry's most prestigious Advertising Effectiveness Awards. Edited excerpts of the interview:
OOH offers immense scope for innovation: Madhu S Datta
In OOH News By VJ Media Bureau - July 08, 2014
Madhu S Datta, Chief - Marketing, Pantaloons Fashion & Retail Ltd, points out that brand custodians need to understand that the OOH medium is not limited to hoardings
Innovation is key to success in the outdoors: Ajay Raghuvanshi
In Viewpoints By M4G Bureau - June 11, 2014
Ajay Raghuvanshi, Vice President, Sales, Marketing & Dealer Development, Nissan Motor India, says that true innovation will involve use of 3D, interactive and digital technologies. He also underlines the medium's capacity to deliver in Tier II & III cities.