Al Arabia Advertising uses harsh-weather resistant Daktronics LED displays in Riyadh

In Digital OOH By M4G Bureau - May 18, 2018

Content can easily be adjusted for different advertising campaigns using the digital technology without the need for field installation teams. The technology also features sensors to adjust brightness for optimal viewing based on the time of day

Australia’s CDM signs up Media Planet for TaxiLive

In Digital OOH By M4G Bureau - May 16, 2018

Media Planet has become the national media partner for the TaxiLive, an Australian-first platform developed by CDM that displays smart digital billboards on the back of premium taxis

FBB’s Style Dekko for Metro Commuters

In Campaigns By M4G Bureau - May 09, 2018

The fashion clothing brand displays the recently-launched men’s range and new communication on Line 3 of DMRC, attracting the commuters from all walks of lives

IOAA intensifies action on illegal sites; to report matters directly to brands

In OOH News By Rajiv Raghunath - May 07, 2018

In a circular sent to its members and specialist agencies, IOAA has stated that it shall directly write to brands that have used any unauthorised outdoor site in any market for ad displays; if the ad displays are not removed within a week of the intimation, IOAA shall forward the information to the concerned municipal body

Site-N-Sign bags sole marketing rights at Jammu airport; introduces eco-friendly ad displays

In OOH News By M4G Bureau - May 03, 2018

The tender for Jammu Civil Airport was initially won by Jayashree Advertising for a period of 10 years and subsequently Site-N-Sign Media Network secured the exclusive marketing rights from them for the entire tenure.

SDMC likely to permit digital screens on mall facade

In Digital OOH By Bhawana Anand - May 02, 2018

The civic body will permit both static and dynamic displays on the digital screens on mall façade; the approval currently pending with the legislative house

DDB San Francisco showcases a green billboard display

In OOH Solutions By M4G Bureau - April 27, 2018

In an experiment in energy conservation for Earth Day, Energy Upgrade California and DDB San Francisco took over a billboard in Los Angeles on Interstate 405 to demonstrate how energy can be conserved

Digikore launches two new LED products in India

In Digital OOH By M4G Bureau - April 27, 2018

Digiwalker and Digikore foldable LED screens are available for both indoor and outdoor displays and come in interesting shapes and designs

BARC India forays into OOH Display screen viewership

In OOH News By M4G Bureau - April 25, 2018

The association delves into OOH advertisement measurement specifically running on TV displays located at avenues like restaurants, pubs and bars in select cities

Transparent LED screens hold promise for OOH

In OOH Solutions By M4G Bureau - April 23, 2018

Manufacturing firm Yuchip maintains that in addition to the extremely high market value, transparency, lightness, fashion, aesthetics and other characteristics of the transparent screen help it gain an appreciation of many exclusive clients