Rajkot MC invites bids for ad displays on large format LED screens

In OOH News By M4G Bureau - July 19, 2021

The LED screens are part of the city’s eye-way project.

‘Lighting is an important aspect of innovation’

In OOH Solutions By Pray Jani - June 03, 2021

Yogesh Khade, Founder & MD, Y2K Signs, states that creative use of lighting makes a campaign display truly stand out.

OOH will regain 100% of its pre-pandemic audiences: Tim Bleakley, CEO, Ocean Outdoor

In Gallery By - June 02, 2021

DOOH major Ocean Outdoor has sustained the focus on digital OOH, spectacular displays like 3D illusion, interactive technologies including haptics, content portfolio for live events, amplifying good causes, among others. Tim Bleakley says now “all brands from all categories are coming back to the medium”

VIOOH powers JCDecaux DOOH programmatic offering in France

In Digital OOH By M4G Bureau - June 02, 2021

In France, JCDecaux manages over 2,500 screens in all the environments where it is present: Urban digital (cities, digital window displays in local stores, premium retail) and airport digital (17 airports digitised, out of 26 airports operated in France, including Paris Charles de Gaulle and Orly)

Mondelez concludes Google Ads, Oracle Bluekai pilot campaign in Pakistan

In OOH News By M4G Bureau - May 26, 2021

Communication & media agency Brainchild cites that the campaigns resulted in 15% uplift in click-through rate; the campaign was rolled out using a blend of first-party data and second-party data to find an audience with high student affinity data sets.

Crystal Diamond shining bright in Coimbatore

In Campaigns By M4G Bureau - April 20, 2021

Innovative displays amplify the brand’s ‘pure and natural’ offering.

PPDS installs 1,000 Philips digital signage at Kwik Trip stores

In OOH Solutions By M4G Bureau - April 09, 2021

Philips D-Line displays help Kwik Trip create new revenue streams, drive sales and achieve cost savings of nearly $2 million.

A razor sharp statement?

In Campaigns By M4G Bureau - April 08, 2021

This Super-Max OOH display has been making the rounds on social media for its sheer innovation and simple brilliance.

Kotak Mahindra Bank promotes loan offer with scale & style

In Campaigns By M4G Bureau - April 08, 2021

KMBL partnered with Platinum Outdoor for the campaign, which had innovative billboard designs across Mumbai, Delhi-NCR, Bengaluru, Chennai, Pune, Ahmedabad and Hyderabad and included the newly launched water media in the form of a display at the Bandra-Worli Sea Link.

EyeTalk Media Ventures, Infinity OOH expand DOOH reach with Nehru Place site

In Digital OOH By M4G Bureau - March 09, 2021

The site display brightness changes through different times of the day