OAC 2014: Leading brand marketers to talk about luxury brand adverting

In OOH News By VJ Media Bureau - June 30, 2014

Ruchita Sharma, Head - Marketing Operations & Communications, Swarovski India, Arun Marc D'Silva, Managing Director, Retail Interface, and Arif Saleem Padiath, Senior Business Manager, Zoya Titan Company Ltd will address the session which will be anchored by Anant Rangaswami, Editor, Storyboard, CNBC, TV18

Speaking the language of consumers

In OOH News By VJ Media Bureau - June 23, 2014

Rahul DaCunha, Managing Director, DaCunha Communication, to share the Amul story at OAC 2014

Chris O'Donnell to speak on'Global Trends in OOH' at OAC 2014

In OOH News By VJ Media Bureau - June 19, 2014

Chris O'Donnell is Global Commercial Director, Posterscope Worldwide

Coming to terms with'The Ugly Truth of DOOH -- Interactivity and Engagement'

In OOH News By VJ Media Bureau - June 17, 2014

Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific, will talk on this subject at the upcoming 10th OAC

'Our budgets are based on the strength of ideas'

In Viewpoints By M4G Bureau - May 14, 2014

Swedish automotive major Volvo Cars has demonstrated immense faith in the OOH medium. In adopting a sniper approach to media planning, the brand directed focus on highly innovative OOH initiatives, such as, the luxury lounge at T3, Indira Gandhi International Airport. Sudeep Narayan, Marketing & PR Director, Volvo Auto India, shares his thoughts in conversation with Outdoor Asia on the OOH medium in India and what it can do for brands. Excerpts:

SARE Homes: Building a brand on OOH

In Viewpoints By M4G Bureau - April 25, 2014

Outdoor Asia speak to David Walker, Executive Director, SARE Homes, one of the biggest real-estate spenders, to find out more about the brand's equation with the OOH medium.

Haresh Nayak to handle APAC for Posterscope

In OOH News By VJ Media Bureau - March 10, 2014

Haresh will continue with his responsibilities in India, but with his new designation as Regional Director for Posterscope -- Asia Pacific, he will also work across the region.

'Need well defined solutions from specialist agencies'

In Viewpoints By M4G Bureau - February 13, 2014

Vishakha RM, Director - Sales & Marketing -- Canara HSBC OBC Life Insurance, shares with Outdoor Asia, the financial group's strategy with regard to the OOH media and more.

'OOH helps in creating trade acceptability'

In Viewpoints By M4G Bureau - January 22, 2014

Sahil Gilani, Director, Marketing & Sales, Gits, tells Outdoor Asia how the OOH medium has helped the brand create awareness.

'OOH impacts perception'

In Viewpoints By M4G Bureau - January 15, 2014

Parag Desai, Executive Director- Wagh Bakri Tea Group, tells Outdoor Asia how an effective OOH campaign helps enhance the brand value in the minds of the consumers.