‘Smart transport will change the media landscape of Kolkata’

In Viewpoints By Ria Banerjee - July 16, 2018

Narayan Swaroop Nigam, Secretary, Transport Department, Govt of West Bengal and Managing Director, WBTC, CSTC & WBSTC shares his perspectives on how technology adoption to augment the urban transportation systems will augment the advertising opportunities

‘A lot of R&D went into developing this platform’

In Viewpoints By Rajiv Raghunath - July 02, 2018

Cab Digital Media is a 100% Australian-owned and operated start-up OOH company. The promoters spent some three years perfecting the transit digital OOH format TaxiLive with the goal of creating a highly versatile OOH platform in Australia. Shafiq Khan, Founder & Managing Director, Cab Digital Media, and Najeeb Khan, Head of Sales and Partnerships, Cab Digital Media, talk about the firm’s business journey

‘Airline media is growing just as fast as airport media’

In Viewpoints By M4G Bureau - June 05, 2018

Atin Gupta, Managing Director, Atin OOH & Promotions, underscores the growing potential of airline media and how in-flight infotainment is a great consumer engagement opportunity

‘Railway stations will be like airports in the future’

In Viewpoints By Rajiv Raghunath - May 22, 2018

Anil Hirani, Managing Director, Armour Digital Display Systems talks about the emerging media opportunities in the rail media space and the much desired policy actions that will spur investments in this business arena

Prashant Peres elevated as Sr Director - Chocolate Equity & Innovations, AMEA, Mondelez International

In OOH News By M4G Bureau - May 18, 2018

Anil Viswanathan takes over from Prashant Peres as Director – Marketing (Chocolates), Mondelez India

Bullseye Media appoints Shajahan as Director Sales & Partnerships

In OOH News By M4G Bureau - May 10, 2018

Shahjahan will spearhead the firm’s Metro media business in Bangalore, Kochi and Jaipur

ITW Consulting bags sole stadium branding rights for India-Ireland T20I series

In OOH News By M4G Bureau - May 04, 2018

This exclusive deal will deliver all broadcast production and have secured advertising revenue through in-ground advertising rights during the matches.

Global managers to address FEPE International Sorrento Congress

In OOH News By M4G Bureau - May 04, 2018

FEPE Congresses look at the big issues impacting the global OOH industry and also offer delegates valuable insights into the business of navigating such a rapidly-changing world, says FEPE Executive director Bob Wootton

‘Airports are an incredibly efficient media environment’

In Viewpoints By Rajiv Raghunath - April 21, 2018

Robbie Dery, Group Director, oOh! Fly, the airport media arm of Australia’s oOH!, shares his thoughts on the different dimensions of airport advertising and how digital media is transforming the business

‘OOH is a major medium for us’

In Viewpoints By Bhawana Anand - April 14, 2018

A regional tea brand, Society Tea revived its positioning by targeting the teetotalers of the nation with its CSR campaign. Existing since 1924, the brand’s obvious choice for advertising i.e. OOH advertising, sustains the brand’s faith till today wherein Karan Shah, Director, Society Tea – a 4th generation leader of the business -- states that TV has become extremely splintered in today’s time. While sharing the insights on the response to their recent OOH campaign, Karan talks in detail about the medium.