‘Prospects bright for LED lighting of OOH’

In Viewpoints By Shradha Mishra - November 02, 2018

Yogesh Panjabi, Director of Thane-based Shine Concepts talks about the current LED display market in India, as well as the future course of the business

‘Creative people need to study OOH in depth’

In Viewpoints By Bhawana Anand - October 22, 2018

Albert Pereira, Chief Digital Director and Co-Founder, Mio Design shares his thoughts on bringing alive OOH campaigns creatively

‘OOH certainly helps boost sales’

In Viewpoints By Shradha Mishra - October 11, 2018

K P Abdul Salam, Group Executive Director, Malabar Gold & Diamonds, shares the company’s outlook on OOH advertising

Zac Hollis appointed Director – Sales, Service & Marketing at Skoda Auto India

In OOH News By M4G Bureau - September 05, 2018

Zac’s appointment comes at an opportune moment when Škoda Auto India has been entrusted to lead Volkswagen Group’s (VW Group) India 2.0 project

Trivandrum International Airport in expansion spree

In OOH News By Rajiv Raghunath - August 31, 2018

The airport has seen highest increase in passenger traffic volume among AAI airports

OOH business recovery will take some time coming in Kerala

In OOH News By Bhawana Anand - August 29, 2018

Rajesh Kumar, Director, Chitra Painters says that while the media assets as such have not been damaged in most cases, the business hit in the Onam season is hurting the industry

‘Vivo’s pitch brief was comprehensive & in-depth’

In OOH News By Bhawana Anand - August 27, 2018

Atul Shrivastava, Executive Director & CEO, Laqshya Solutions & Fabian Cowan, President, Posterscope India speak about the highly competitive pitch and benefits of AOR to the brand

‘Technology assists with maximising the inventory use’

In Viewpoints By Rajiv Raghunath - August 21, 2018

Remi Roques, Managing Director of Ayuda Media Systems, a global technology company that empowers the D/OOH industry with easy-to-use, innovative software tools driving the entire OOH workflow, throws light on the imperative of adopting new technologies to do OOH business better, in an interview to Rajiv Raghunath

‘Everyone has the right to be safe at work’

In Viewpoints By Rajiv Raghunath - August 08, 2018

Jim Poage, Safety Director of US-based Formetco shares his perspectives on the safety and health standards for OOH. Jim commands over 20 years of experience in the creation and implementation of safety programmes in numerous industries. He is a professional trainer on a wide variety of safety, health and environmental topics and a recognised guest speaker from previous Outdoor Advertising Association of America (OAAA) Safety Summits, as well as the Independent Billboard Operators (IBO) organisation

“We are open to formats that break the clutter”

In Viewpoints By Ria Banerjee - July 23, 2018

Dollar Industries Limited, a key player in the innerwear segment, has established itself as an easy recall brand on the OOH canvas over the years. Krishan Kumar Gupta, Director, Dollar Industries Limited talks about how OOH media has become a key platform for the brand’s visibility in the non-metros.