‘DOOH attracts many more clients’

In Viewpoints By Rajiv Raghunath - January 14, 2020

Dato Manikandamurthy Velayoudam, Managing Director of Sky Blue Media talks about the company’s pioneering initiatives in Malaysia’s DOOH media space

82.5 Communications appoints Preeta Mathur as Group CD

In OOH News By M4G Bureau - January 03, 2020

With two decades of experience at agencies like JWT, DDB and Grey, she has worked on Adidas, Nestlé, Pepsi, Marico, Hero Honda, GSK, UNICEF and USAID, amongst other brands

Haldiram's awards advertising mandate to 82.5 Communications

In OOH News By M4G Bureau - December 18, 2019

'We hope that they create some superlative work for our brand as well', says Pankaj Agarwal, Managing Director, Haldiram's

Seedooh creates new roles to drive global biz expansion

In Digital OOH By Rajiv Raghunath - December 12, 2019

Seedooh’s Director of Confidence Kenta Shimizu has been appointed SVP North America, while Joe Copley becomes MD Europe and APACSeedooh’s Director of Confidence Kenta Shimizu has been appointed SVP North America, while Joe Copley becomes MD Europe and APAC

5G’s emergence to add potential applications in OOH

In OOH News By M4G Bureau - December 12, 2019

Sophie Harding, Future Director, Mindshare shares consumers’ attitude to emerging areas that 5G will affect, such as virtual reality and visual search.

Aerial advertising set to take off in India

In OOH News By Bhawana Anand - December 06, 2019

Director General of Civil Aviation issues guidelines for aerial advertising in India

‘Data & technology key to OOH growth'

In Digital OOH By Bhawana Anand - November 07, 2019

Rachana Lokhande, Co-CEO, Kinetic Worldwide, Gulab Patil, Founder & CEO, Lemma and Anand Chakravarthy, Managing Director, Essence hold forth on how technologies will unlock OOH’s latent potentials

Reusing flex for a noble cause: ‘Clothing Man’ shows how

In OOH News By Bhawana Anand - November 06, 2019

In a conversation with Media4Growth, Anshu Gupta, also called the ‘Clothing Man’ and the Founder- Director of Goonj, a national voluntary organisation, shares how they recycle PVC flex banners and use them to serve the needy.

Canon Cameras new OOH campaign to inspire Young People ‘To Do Great’

In OOH News By M4G Bureau - September 26, 2019

The campaign consisting of film, print, and OOH, is conceived by Dentsu One

Higher cost of advertising will drive away business

In OOH News By Bhawana Anand - September 24, 2019

Junaid Jaleel, Executive Director of Jay N Jay Kozhikode says the Kerala State Govt’s move to ban use of PVC flex for publicity has struck at the root of OOH business