“You can’t switch off OOH, it’s always on,” says Brand Guru Jagdeep Kapoor

In OOH News By M4G Bureau - March 14, 2022

Jagdeep Kapoor, Founder Chairman & Managing Director, Samsika Marketing Consultants, kept the audience riveted in his engaging presentation on the theme: ‘How OOH Reinforces the marketing muscle of regional & startup brands’ at the in-person ‘India Talks OOH’ Conference held in Mumbai on March 8.

India Talks OOH Conference inaugurated

In OOH News By M4G Bureau - March 08, 2022

The much awaited India Talks OOH conference was inaugurated at Sahara Star Hotel, Mumbai, today by Sam Balsara, Chairman of Madison World, Noomi Mehta, Chairman of Indian Outdoor Advertising Association,S Kumar, Managing Director of Srishti Communications, and Vasant Jante, Managing Director , VJ Media Works.

‘We see the Metaverse as cities where people gather’

In Gallery By - February 03, 2022

Ocean Outdoor’s foray into the Metaverse ties in with the company’s mantra of ‘Digital Cities for Digital Citizens’, states Phil Hall, Joint Managing Director of premier DOOH company Ocean Outdoor in the OOH Sure! conversation with Rajiv Raghunath of Media4Growth

Connect Network reinforces leadership team, Anjum Tanwar to lead OOH business

In OOH News By M4G Bureau - January 31, 2022

Bhumika Shajwani joins as Managing Partner to spearhead the national business development and Gujarat; Ritesh Bhatt appointed as Sr. Business Director, Sanjay Rao as VP to lead South Region

‘Advertising in healthcare setting delivers superior persuasiveness’

In Viewpoints By Rajiv Raghunath - January 19, 2022

Lydia Yang, Founder and Managing Director of Alfaxmedia, operator of Clinic TV -- a multimedia network telecasted in premium private healthcare facilities in Hong Kong – talks about the company’s unique media offering, and what brings advertisers to the network. Edited excerpts of the interview with Rajiv Raghunath:

‘Programmatic puts targeting precision at the core of campaigns’

In Viewpoints By Rajiv Raghunath - January 17, 2022

Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media shares his perspectives on how programmatic tech creates a win-win opportunity for marketers, buyers and media operators, in an interview to Rajiv Raghunath. Edited excerpts:

Ultraleap launches next-gen camera to complete the transition from touch to gesture

In Digital OOH By Rajiv Raghunath - January 14, 2022

“Using our knowledge of the market and our experience with partners, we’ve created an OOH-specific camera which makes the adoption and integration of touchless technology easy,” says Saurabh Gupta, Product Director for OOH, Ultraleap

AMI Entertainment CEO Michael Maas joins Broadsign’s Board of Directors

In OOH News By Rajiv Raghunath - January 12, 2022

Michael Maas brings a wealth of knowledge to Broadsign, with experience spanning advanced computing, M&A, marketing and communications, and OOH advertising via AMI’s global network of OOH inventory spanning 30,000 locations

‘OOH Expo is a fantastic platform, especially for buyers from smaller cities’

In OOH Solutions By M4G Bureau - December 15, 2021

Atin Gupta - Managing Director - Atin Promotions & Advertising, feels the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022, is a great platform for the industry for exchange of knowledge and ideas.

Capital Group is Event Partner for in-person India Talks OOH conference in Mumbai on Jan 18

In OOH Solutions By M4G Bureau - December 13, 2021

According to Santosh Smith, Director, Capital Group, the India Talks conference is a much needed opportunity for the OOH industry to explore ways of getting back on the growth track.