‘Regulatory environment is more friendlier now’

In Digital OOH By M4G Bureau - June 28, 2023

Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this medium, the business prospects will further improve

boAt celebrates World Music Day with unique QR- embedded billboards

In Campaigns By M4G Bureau - June 23, 2023

The audio and electronics brand integrated QR codes on their boards which redirects viewers to boAt’s website where they can learn more about the artists

Matt Steffenson, Director of Supply, APAC, Vistar Media to address OAC 2023 on pDOOH

In OOH News By M4G Bureau - June 07, 2023

Matt will be sharing his perspectives on the success factors of pDOOH, drawing upon case studies, and the pain-points of media owners and buyers that get addressed.

GREY group India appoints Ankit Mathur as Group Creative Director

In OOH News By M4G Bureau - June 05, 2023

He will be based in Mumbai and report to Sandipan Bhattacharyya, Managing Director and Chief Creative Officer – South Asia.

Alfalite in distribution agreement with Vitech US Inc. for Latin America markets

In OOH Solutions By M4G Bureau - May 30, 2023

“We are seeing a growing demand for LED panel solutions throughout Latin America,” says Pablo Paludi, Sales Director of the Pro AV division of Vitech US.

Ocean Outdoor appoints Marie Le Hur as Marketing Director for UK biz

In OOH News By M4G Bureau - May 03, 2023

Marie takes responsibility for the marketing of Ocean’s DOOH portfolio to brands, agencies, specialists and landlords

‘High-end signage market is very promising’

In Viewpoints By Aayush Mohanan - May 01, 2023

Naresh Kumar Dasari, Managing Director, Kalpana Glass Fibre and Macro Media Digital Imaging shares his views on the signage market trends in India, and the prospects of DOOH media, particularly at fuel filling and EV charging stations.

San Diego-based GDX Studios onboards Amanda Byrd as Director of Growth

In OOH News By M4G Bureau - April 24, 2023

The marketing veteran refocuses speciality to experiential marketing industry as brands continue to invest in IRL (in real life) experiences

Australia’s oOh! engages Hivestack, Vistar Media as SSP partners

In Digital OOH By M4G Bureau - April 17, 2023

Emma Hegg, Group Director – Platforms, oOh! says: “Hivestack and Vistar Media’s capabilities in programmatic technology will further complement how clients engage with us now and into the future.

‘Our Machine Learning & AI powered DSP delivers best RoI to brands’

In Viewpoints By Rajiv Raghunath - April 17, 2023

Ben Elliott, Director - Advanced TV & DOOH of Toronto-based StackAdapt states that the platform was built from the beginning with AI as the brains which puts the company at a distinct advantage over other programmatic platforms. Edited excerpts of the interview with Rajiv Raghunath.