Activation VS OOH: Both complement each other

In Viewpoints By M4G Bureau - December 13, 2013

Activation is also a part of OOH. One can do activations through billboard as well, or one can do an activation that complements the OOH campaign, says Junaid Kader Shaikh, Managing Director - RoshanSpace.

'Use new products and services to get innovative'

In OOH News By Bhawana Anand - November 18, 2013

Ambika Misra, Executive Director, Ambalika Institute of Management & Technology, Lucknow, talked about some innovative possibilities with the OOH media using new products and services at the'UP Talks OOH' event.

'Agencies can facilitate collective growth'

In Viewpoints By M4G Bureau - November 18, 2013

In Tier II and tier III cities, dealing directly with brands might be the general norm among media owners. But Raj Mohanty, VP, Kinetic India highlighted the role agencies can play in the OOH industry at the'UP Talks OOH' event held in Lucknow on November 15, 2013.

Is the Indian OOH aesthetically challenged?

In Viewpoints By M4G Bureau - October 16, 2013

Aesthetics is an integral part of the OOH format. However, due to several issues, this aspect seems to have taken a beating with very little being spent on designing and maintenance of the sites in the Indian OOH context. Outdoor Asia speaks to two OOH media designing professionals, COL. S.R. PRASAD (RETD.), Chief Consultant, Excel Consultants and Provas Kumar Ghosh, Director, SAI HITECH Advertising, to get to the bottom of this issue.

Striking the regional chord

In Viewpoints By M4G Bureau - October 09, 2013

Tea brand Wagh Bakri is an active player in the west with a loyal customer base. During this Ganapathy festival, the brand went all out on the outdoor medium to highlights its presence and tap the target audience. Parag Desai- Executive Director, Wagh Bakri Tea Group, shares with Outdor Asia on how the brand went about it.

'We need an education platform to create OOH awareness'

In Viewpoints By M4G Bureau - July 31, 2013

K.B. Agarwal, Managing Director- Rupa & Company Ltd, a big OOH spender, feels there is need for a well equipped OOH education platform in order to tackle issues such as measurement and monitoring in the industry.

'Innovations will drive spends'

In Viewpoints By M4G Bureau - July 25, 2013

Amitesh Rao, Director - Brand & Media, MTS India, feels only innovations, measurability and ROI will really drive greater investments in OOH.

'Biggest challenge is quantifying the ROI'

In Viewpoints By M4G Bureau - July 19, 2013

Ashish gupta, Director Channel Marketing -- Blackberry India, on measuring ROI in OOH and more….

'Very little evaluation matrix'

In Viewpoints By M4G Bureau - July 19, 2013

Sanjay Tripathy, Executive Vice President and Head -- Marketing, Product, and Direct Channels, HDFC Life, feels there is no proper system for monitoring and measurement in OOH.

OAC 2013: Designing OOH aesthetically

In OOH News By VJ Media Bureau - July 06, 2013

Torsten IIIgen shares how out-of-home may be constructed by increasing the attractiveness of the media