Results For "Direct"
467 News Found
There's enough for all, collaborate for more
In Viewpoints By M4G Bureau - August 10, 2015
Lokesh Kumar, Director, IKON, advocates a win-win approach for the industry instead of cut-throat competition
Unauthorised OOH media in India -- Learning to live with it!
In Viewpoints By M4G Bureau - August 07, 2015
Noomi Mehta, Managing Director, Selvel One, lays bare his thoughts on the innards of outdoor advertising business
Equity financing of OOH business - meeting challenges headon
In Viewpoints By M4G Bureau - August 05, 2015
Nabendu Bhattacharyya, CEO & Managing Director, Milestone Brandcom, recounts his entrepreneurial journey and the myriad challenges that he tackled while attracting investor attention
People, Places, Persuasion: Robin Hall
In Viewpoints By M4G Bureau - July 31, 2015
Robin Hall, Managing Director, PSI Advertising, the UK, writes that partners are key when thinking about seeking out new insight, research and product development to create effective solutions
OOH industry should develop measurement metrics, media rating system: RS Sodhi
In OOH News By VJ Media Bureau - July 29, 2015
Rupinder Singh Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation (Amul), delivered the Valedictory Address on Day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-25.
OOH is highly influential, says Anupriya Acharya
In OOH News By VJ Media Bureau - July 28, 2015
Anupriya Acharya, Group CEO, ZenithOptimedia India, urges the industry to direct focused attention on regulation, transparency and measurement metrics
GK Suresh, Olivier Heroguelle to speak on OOH media networks at OAC
In OOH News By VJ Media Bureau - July 16, 2015
G K Suresh, Vice President Marketing, Foods Business, ITC Limited, and Olivier Heroguelle, Managing Director, JCDecaux Advertising India Pvt Ltd will speak on the theme'Can OOH Media Networks Deliver Higher Visibility & ROI? Opportunities & Challenges'
Our business model is different from the existing models: VB Gadgil
In Viewpoints By M4G Bureau - July 14, 2015
Vivek Bhaskar Gadgil, Chief Executive & Managing Director, L&T Metro Rail (Hyderabad) Ltd, talks about the Metro's unique business model and innovative ways to engage advertising brands in conversation with Rajiv Raghunath. Gadgil has over 40 years of rich & varied experience in the construction & related fields. He has held various senior leadership positions in the L&T Construction Division including being at the helm of affairs of L&T's International Construction Business for over a decade. He has also successfully led L&T's electrical business (power transmission & distribution) in India and abroad. Edited excerpts of the interview:
Srishti Group bags ad rights at Belgaum, Hospet & Hubli rly stations
In OOH News By VJ Media Bureau - July 07, 2015
Founder Director S Kumar says the win deepens Srishti Group's footprints in the South, especially in Tier II & III cities where business growth opportunities are growing
R S Sodhi to deliver the valedictory address at OAC
In OOH News By VJ Media Bureau - July 02, 2015
Rupinder Singh Sodhi, Managing Director of Gujarat Cooperative Milk Marketing Federation Ltd (Amul), India's largest food products organisation with a turnover of around Rs 20,733 crore, will speak about the opportunities and challenges that underlie consumer engagement in the country, and how advertising can realise the goal while being socially responsible