Results For "Direct"
467 News Found
‘Airports are an incredibly efficient media environment’
In Viewpoints By Rajiv Raghunath - April 21, 2018
Robbie Dery, Group Director, oOh! Fly, the airport media arm of Australia’s oOH!, shares his thoughts on the different dimensions of airport advertising and how digital media is transforming the business
‘OOH plus mobile retargeting works well for QSR brands’
In Research By M4G Bureau - April 20, 2018
When OOH leverages aggregated and anonymised mobile location data, the medium will offer quick-service advertisers a highly visible and measurable medium that drives sales directly to franchises
‘OOH is a major medium for us’
In Viewpoints By Bhawana Anand - April 14, 2018
A regional tea brand, Society Tea revived its positioning by targeting the teetotalers of the nation with its CSR campaign. Existing since 1924, the brand’s obvious choice for advertising i.e. OOH advertising, sustains the brand’s faith till today wherein Karan Shah, Director, Society Tea – a 4th generation leader of the business -- states that TV has become extremely splintered in today’s time. While sharing the insights on the response to their recent OOH campaign, Karan talks in detail about the medium.
AK Garg likely to take charge of DMRC Operations
In OOH News By Bhawana Anand - April 13, 2018
Garg has been with DMRC since 2006 when he joined as Chief General Manager. In 2013 he was promoted as Executive Director (Electrical)
Broadsign to power Westfield’s digital media screens at shopping centres
In Digital OOH By M4G Bureau - March 14, 2018
Partnership enables advertisers and brands to reach shoppers with contextual, targeted campaigns on over 500 digital screens
SC restores Guju Ads’ rights on Juhu hoardings
In OOH News By Bhawana Anand - March 12, 2018
Bhavesh Bhinde, Director, Guju Ads explains the process that was followed in the grant of contract for the hoardings, reckons that opposition to erection of the sites stemmed from business rivalry in the OOH space
Dentsu Impact appoints Aditya Kilpady as National Planning Director
In OOH News By M4G Bureau - February 28, 2018
Aditya comes in with over two decades of cross-cultural experience across verticals and geographies
UK’s Talon Outdoor forays into US market
In OOH News By M4G Bureau - February 28, 2018
Talon will now begin working directly with U.S. companies, designing and executing data-driven, technology-led integrated outdoor campaigns that produce measurable results and impact
Selvel Publicity’s Kekoo Nicholson passes away
In OOH News By M4G Bureau - February 27, 2018
Kekoo was designated the managing director of Selvel Publicity in 1982 and since then had invested in maintaining and building one of the pioneering companies of the Indian OOH industry
One voice a must for industry, say Karnataka OOH leaders
In OOH News By Bhawana Anand - February 15, 2018
S M Jawad, Director, Ad Links, Vishwanath R Naik, Director, Pinnacle and Pradeep Kumar Kokkanti R, CMD, Vijaya OOH Media said in unison that the industry’s key constituents need to come together and articulate the common issues on one voice. The session was chaired by Indrajit Sen of IOAA