Posterscope launches unique real time digital OOH platform

In OOH News By M4G Bureau - December 05, 2018

Reported to be a one-of-its kind launch in the Indian OOH industry, it will allow advertisers to have direct control on the content to be played on digital screens

Lucknow Nagar Nigam brings down roadside media

In OOH News By Bhawana Anand - November 13, 2018

The Nagar Nigam’s action is being attributed to the fact that the body no long enjoys the right to directly raise taxes from the advertising industry

‘We see 20%-25% business growth each year’

In Viewpoints By Shradha Mishra - November 07, 2018

Mumbai-based Splash Digital is seeing strong business growth, even as the firm focuses on UV printing. Vivek Sejpal, Director, Splash Digital, talks about the business.

‘Prospects bright for LED lighting of OOH’

In Viewpoints By Shradha Mishra - November 02, 2018

Yogesh Panjabi, Director of Thane-based Shine Concepts talks about the current LED display market in India, as well as the future course of the business

‘Creative people need to study OOH in depth’

In Viewpoints By Bhawana Anand - October 22, 2018

Albert Pereira, Chief Digital Director and Co-Founder, Mio Design shares his thoughts on bringing alive OOH campaigns creatively

‘OOH certainly helps boost sales’

In Viewpoints By Shradha Mishra - October 11, 2018

K P Abdul Salam, Group Executive Director, Malabar Gold & Diamonds, shares the company’s outlook on OOH advertising

Tagtalk partners Creator’s Gurukul to build branding opportunities in co-working locations

In Digital OOH By M4G Bureau - October 10, 2018

Tagtalk will provide a new array of location and audience to their clients to directly communicate and engage

‘DOOH growth not at the expense of classic media’

In Digital OOH By Rajiv Raghunath - October 01, 2018

Addressing the International OOH Congress in St Petersburg, Annie Rickard, ex-Global President, Posterscope asserted that “if OOH does not grow”, it would be because the industry has not done enough in that direction

Karnataka HC directs BBMP to remove illegal media without exception

In OOH News By M4G Bureau - September 18, 2018

No interim stay to BBMP order to stop outdoor advertising in Bengaluru for one year

Zac Hollis appointed Director – Sales, Service & Marketing at Skoda Auto India

In OOH News By M4G Bureau - September 05, 2018

Zac’s appointment comes at an opportune moment when Škoda Auto India has been entrusted to lead Volkswagen Group’s (VW Group) India 2.0 project