82.5 Communications wins CERA communication duties

In OOH News By M4G Bureau - May 08, 2019

We liked the agency's approach to the category which was almost radical as they highlighted some basic shifts from category communication: Atul Sanghvi, Executive Director, Cera

OOH needs new skill-set

In OOH News By Bhawana Anand - May 02, 2019

Tim Delaney, Chairman & Creative Director at Leagas Delaney speaks about the creative side of the OOH medium

Gideon Adey, Audience Activation Director, Kinetic UK, to address OAC 2019

In OOH News By M4G Bureau - April 25, 2019

Gideon Adey is involved in the automation of OOH transacting; the trailing of technologies and techniques from other territories and media industries to develop automated decision making in OOH buying

IKEA urges shoppers to walk the talk on eco care

In Gallery By - April 12, 2019

IKEA’s newest Greenwich store is reportedly its most sustainable ever. In a bid to further reduce carbon footprints, the retail brand has kicked off an outdoor campaign that re-purposes posters as directional signage, with a message that encourages people to travel to the store in the most eco-friendly way: on foot or by using public transport. The campaign has been done by Mother London.

Apple & MCDonald’s ranked top advertisers in OAAA MegaBrands 2018 report

In Research By M4G Bureau - April 10, 2019

“Major tech brands are using big screens in the real world to direct consumers to the smaller screens from which they operate,” said OAAA’s CMO Stephen Freitas

Havas Creative hires senior talent in Mumbai

In OOH News By M4G Bureau - March 29, 2019

Gururaj Rao joins as Executive Creative Director and Durgesh Singh as Associate Creative Director – Copy

Delhi civic bodies told to axe unauthorised media

In OOH News By M4G Bureau - March 27, 2019

HC directs concerned govt bodies to enforce Delhi Prevention of Defacement of Property (DPDP) Act, 2007

Broadsign, Starlite Media team up to transform retail centre advertising

In Digital OOH By Rajiv Raghunath - March 13, 2019

Starlite has begun deploying the complete Broadsign Platform to convert its growing network of 6,000 static outdoor ad displays to free-standing digital units and scale quickly with programmatic capabilities

Prem Shankar Jha aims to double North Delhi MC ad revenues

In OOH News By Bhawana Anand - March 13, 2019

In his additional role, every effort will be directed to root out unauthorized media in the north zone of the city, as also introduce standard formats

Airport advertising most relevant to engage TG: Executive Director (Commercial), AAI

In OOH News By Bhawana Anand - March 01, 2019

K L Sharma, Executive Director (Commercial), Airport Authority of India, highlighted the advantages of airport advertising at the 1st Transit Media Talks held in Mumbai