No political ads on DMRC media when model code of conduct enforced

In OOH News By M4G Bureau - January 16, 2020

Delhi HC in its order upheld an earlier Election Commission direction in this regard

Maharashtra Tourism to promote state’s unsung history through cinema advertising

In OOH News By M4G Bureau - January 16, 2020

Directorate of Tourism, Government of Maharashtra has partnered with Tanhaji movie to preserve and cherish “Unsung” History of the state

‘DOOH attracts many more clients’

In Viewpoints By Rajiv Raghunath - January 14, 2020

Dato Manikandamurthy Velayoudam, Managing Director of Sky Blue Media talks about the company’s pioneering initiatives in Malaysia’s DOOH media space

Thane Municipal Corporation passes tender for Advertising Rights

In OOH News By M4G Bureau - January 13, 2020

TMC looks for bidder on their latest tender for direction board advertising

82.5 Communications appoints Preeta Mathur as Group CD

In OOH News By M4G Bureau - January 03, 2020

With two decades of experience at agencies like JWT, DDB and Grey, she has worked on Adidas, Nestlé, Pepsi, Marico, Hero Honda, GSK, UNICEF and USAID, amongst other brands

Haldiram's awards advertising mandate to 82.5 Communications

In OOH News By M4G Bureau - December 18, 2019

'We hope that they create some superlative work for our brand as well', says Pankaj Agarwal, Managing Director, Haldiram's

OAC 2020 to be held in Mumbai on July 24-25

In OOH News By M4G Bureau - December 17, 2019

The 16th Outdoor Advertising Convention (OAC) will direct focused attention on areas like delivering great advertising experiences to brands using creative tech solutions, locating OOH in India’s urban development programmes, redefining OOH marketing in a changing media environment, programmatic OOH

Seedooh creates new roles to drive global biz expansion

In Digital OOH By Rajiv Raghunath - December 12, 2019

Seedooh’s Director of Confidence Kenta Shimizu has been appointed SVP North America, while Joe Copley becomes MD Europe and APACSeedooh’s Director of Confidence Kenta Shimizu has been appointed SVP North America, while Joe Copley becomes MD Europe and APAC

5G’s emergence to add potential applications in OOH

In OOH News By M4G Bureau - December 12, 2019

Sophie Harding, Future Director, Mindshare shares consumers’ attitude to emerging areas that 5G will affect, such as virtual reality and visual search.

Aerial advertising set to take off in India

In OOH News By Bhawana Anand - December 06, 2019

Director General of Civil Aviation issues guidelines for aerial advertising in India