Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA, Dubai to speak on creativity & OOH at OAC 2022

In OOH News By M4G Bureau - July 06, 2022

Prerna’s abilities as a designer and a thinker come from a keen understanding of multiple disciplines which makes her a very sought-after and new-age brand creatives in the world.

Titus Upputuru, Creative Head - Taproot Dentsu Gurgaon, joins OAA 2022 Jury

In OOH News By M4G Bureau - July 04, 2022

A creative veteran, Titus Upputuru, who is also the National Creative Director of Dentsu One, has over 20 years of experience in advertising. He has written and directed advertisements and short films that won the prestigious Dada Saheb Phalke Award.

UK’s Ocean Outdoor brings Wimbledon to its full motion network

In Digital OOH By Rajiv Raghunath - June 28, 2022

Director of Ocean Labs Catherine Morgan says: “By bringing SW19 to W12, visitors to Westfield London will be able to soak up the atmosphere and action of The Championships as it happens.”

‘Signage business can scale up considerably in India’

In Viewpoints By N Jayalakshmi - June 07, 2022

Venkatesh R G, Managing Director, Diamond Signages, one of the oldest and leading players in the signage space, talks about the opportunities, challenges and recipe for success in signage business.

‘Stringent Govt norms will spur wider use of eco-friendly fabric for OOH’

In Viewpoints By N Jayalakshmi - June 06, 2022

Deepak Girotra, Director, Sun Printable Fabric, shares his take on the dynamics and challenges involved in making fabric media a viable alternative to flex.

‘There’s zero excuse for DOOH to not be an additive element to cities’

In Viewpoints By Rajiv Raghunath - May 27, 2022

Richard Malton, Chief Marketing Officer, Ocean Outdoor, UK shares his perspectives on OOH can transform cities directly or indirectly, in an interview with Rajiv Raghunath.

Madison Media Ultra bags Media AOR of Jyothy Labs

In OOH News By M4G Bureau - May 27, 2022

Jyothy MR, Managing Director, Jyothy Labs, says, “We believe our brands will be ably assisted with Madison’s well rounded integrated media solutions in meeting our marketing objectives.”

Promoflex takes up Associate Sponsorship of OAC 2022

In OOH News By M4G Bureau - May 19, 2022

“OAC being one of the best platforms for the outdoor advertising community and has helped us throughout these years to network with industry leaders and promote our new and innovative products,” says Karan Kapoor, Project Director of Pioneer Aluminium (P) Ltd

‘There’re great opportunities to work with Govt today’

In Viewpoints By N Jayalakshmi - May 16, 2022

In a conversation with Media4Growth, Amit Kapoor, Managing Director of OOH solutions company US Advertising, a leading industry player which has developed AI backed tools for measurement and monitoring in the context of OOH campaigns, shares his observations on market trends, opportunities and challenges in the space.

Hivestack launches research division for in-store, programmatic media activation in the metaverse

In Digital OOH By M4G Bureau - May 13, 2022

Former Microsoft Research Managing Director and computer vision pioneer P. Anandan joins Hivestack as a special advisor to spearhead initiative