DMRC Director (Ops) Sharat Sharma to address Delhi NCR Talks OOH Conference

In OOH News By M4G Bureau - November 13, 2017

Sharat Sharma will share his perspectives on ‘How innovatively can OOH maximise opportunities in urban transit space’, at the Delhi NCR Talks OOH Conference that will be held at Le Meridien hotel, Gurugram on November 17

‘Digital signage business primed for accelerated growth’

In Viewpoints By Amaan Kazmi - November 10, 2017

Sanket Rambhia, Director, Xtreme Media, talks about the company’s growth journey, competitive strengths, and emerging business opportunities in the digital signage space across the country

MuscleBlaze signs DDB Mudra Group as creative partners

In OOH News By M4G Bureau - November 03, 2017

MuscleBlaze would be managed by the agency’s Gurgaon unit led by Jaipal Singh, Director- Brand Engagement, DDB Mudra North, on the account management front and Tushar Handa, Senior Strategist, DDB Mudra North on the strategy front.

IOAA North India Chapter gains traction, core committee formed

In OOH News By Bhawana Anand - October 30, 2017

Sunil Vasudeva elected as President of IOAA North India Chapter, Mukesh Gupta as Secretary, and Sudhir Haryal, MD of Planet Advertising and Ritesh Vasudeva, Director of Hindustan Publicity as Vice Presidents

‘If planned well, OOH delivers big impact’

In Viewpoints By Bhawana Anand - October 05, 2017

Van Heusen, a high-end clothing brand, took the OOH route to make an impactful brand presence in the inner-wear segment. The brand directed a sizeable share of its ad spends on OOH in Delhi NCR market. Ashish Jajoo, VP & Brand Head – Innerwear Business, ABFRL talks about the brand’s outlook on OOH advertising, in conversation with Bhawana Anand of Outdoor Asia.

Canada’s Outfront Media launches DOOH-focused analytics platform

In Digital OOH By M4G Bureau - September 25, 2017

The platform is powered by national cellular network data and technology under an exclusive Canadian agreement with Cellint, and provides anonymously aggregated analytical data of consumers passing directionally by Outfront’s digital billboard locations

Data will lend compelling dimensions to DOOH, says expert

In Digital OOH By M4G Bureau - September 20, 2017

Jenny Smith, Global Creative Director of Maxus asserts that DOOH will deliver most when planned in relation to a wider communications mix

HC directs Nagpur civic body to nail repeat violators of OOH norms

In OOH News By M4G Bureau - September 17, 2017

The Nagpur Municipal Corporation has been asked to take photographs of receipts of fine imposed along with illegal structures raised by erring persons so that action could be taken against those violating the court's orders.

Imara engages young women audience in Mumbai, Bengaluru

In Campaigns By M4G Bureau - September 14, 2017

The campaign, planned and executed by Madison Outdoor Media Solutions (MOMS), was essentially directed at the e-commerce shopper universe.

IOAA mandates members, affiliate associations to root out ‘reverse auctions’

In OOH News By Rajiv Raghunath - September 07, 2017

IOAA has informed the members (direct or through affiliated associations) that any entity found to be participating in any such "reverse transaction" shall have memberships cancelled permanently and any transactions they may have with other Members shall be actively discouraged.