Gurugram MC steps up move against illegal media

In OOH News By M4G Bureau - December 14, 2018

Directs agencies and advertisers to use only authorised media

‘We see a huge potential in Indian market’

In Viewpoints By Rajiv Raghunath - December 10, 2018

Miz Rahman, EMEA Sales Director, Broadsign, sees strong business opportunities in India’s fledgling DOOH market

Posterscope launches unique real time digital OOH platform

In OOH News By M4G Bureau - December 05, 2018

Reported to be a one-of-its kind launch in the Indian OOH industry, it will allow advertisers to have direct control on the content to be played on digital screens

LG PuriCare’s new visibility drive takes off at key airports

In Campaigns By M4G Bureau - November 28, 2018

LG has placed its latest range of air purifiers, LG PuriCare, at Delhi, Mumbai and Bengaluru airports

Lucknow Nagar Nigam brings down roadside media

In OOH News By Bhawana Anand - November 13, 2018

The Nagar Nigam’s action is being attributed to the fact that the body no long enjoys the right to directly raise taxes from the advertising industry

‘We see 20%-25% business growth each year’

In Viewpoints By Shradha Mishra - November 07, 2018

Mumbai-based Splash Digital is seeing strong business growth, even as the firm focuses on UV printing. Vivek Sejpal, Director, Splash Digital, talks about the business.

‘Prospects bright for LED lighting of OOH’

In Viewpoints By Shradha Mishra - November 02, 2018

Yogesh Panjabi, Director of Thane-based Shine Concepts talks about the current LED display market in India, as well as the future course of the business

‘Creative people need to study OOH in depth’

In Viewpoints By Bhawana Anand - October 22, 2018

Albert Pereira, Chief Digital Director and Co-Founder, Mio Design shares his thoughts on bringing alive OOH campaigns creatively

‘OOH certainly helps boost sales’

In Viewpoints By Shradha Mishra - October 11, 2018

K P Abdul Salam, Group Executive Director, Malabar Gold & Diamonds, shares the company’s outlook on OOH advertising

Tagtalk partners Creator’s Gurukul to build branding opportunities in co-working locations

In Digital OOH By M4G Bureau - October 10, 2018

Tagtalk will provide a new array of location and audience to their clients to directly communicate and engage