Early advertisers will get 5x advantage in OOH’

In OOH News By Bhawana Anand - June 02, 2020

Shavinder Singh Sandhu, Director, Leafberry expects advertising to pick up momentum given that traffic volume on the roads is getting back to normal

Relief for Mumbai OOH as HC issues interim order on license fee for May

In OOH News By Bhawana Anand - May 26, 2020

BMC directed not to collect fee for May or initiate any coercive measures against OOH media owners

OAAA President Anna Bager to join World Out of Home Organization board

In OOH News By M4G Bureau - May 08, 2020

Anna Bager has worked in the media and technology sector her entire career and brings a global perspective to her directorship

Media 24x7 resumes office ops in all cities with due safety measures

In OOH News By Bhawana Anand - May 06, 2020

Rajendra Kumar, Director of Media 24x7 calls for firm steps to bring business back on track

7 key steps to modernise OOH business

In Digital OOH By Rajiv Raghunath - May 04, 2020

Christian Moody, Director of Implementation Services EMEA, Broadsign spoke about modernising OOH business in a webinar

Faber-Castell India appoints Sonali Shah as Marketing Director

In OOH News By M4G Bureau - April 23, 2020

Sonali will be leading the Marketing & Corporate Communication activities across all the product categories at Faber-Castell India

Brand communications need to be planned differently in these times

In OOH News By Bhawana Anand - April 23, 2020

A webinar hosted by the Advertising Club of Bangalore directed focus on how brand communications could be re-calibrated

‘Fabricators caught in no-man’s land’

In OOH Solutions By Bhawana Anand - April 14, 2020

Sanjay Sirpaul, Director, Sakshi Advertising says that as a manufacturing business, OOH media fabrication is weighed down by heavy fixed costs, but with no external support

The Queen’s message: Straight on Outdoors

In Gallery By M4G Bureau - April 10, 2020

Piccadilly Circus digital screen carries a direct message from Her Majesty The Queen, first time ever

"Brands see greater value in OOH today”

In Viewpoints By Rajiv Raghunath - March 11, 2020

Allan Khoo, Group Managing Director of People ‘n Rich talks about the agency’s business journey and the growth prospects for OOH in Malaysia