Does size really matter in OOH?

In OOH News By - March 25, 2021

Sumit Goswami, Business Director, Brandscope India explains that a permutation of site dimension, line of sight and time taken to cross the site (during peak or non-peak hour) determines the choice of a site for advertising.

Satyendra Prakash takes charge as Principal DG of Bureau of Outreach & Communication

In OOH Solutions By M4G Bureau - March 18, 2021

The appointment is effective from March 1, 2021. The Bureau of Outreach and Communication (BOC), earlier known as Directorate of Advertising and Visual Publicity (DAVP), is the nodal organisation of the Govt of India for advertising and communication.

Enterr10 Television Networks elevates Shrutish Maharaj as Group CBO

In OOH News By M4G Bureau - March 12, 2021

Maharaj will also be overseeing the group’s media planning & buying and will be reporting to Manish Singhal, Managing Director, Enterr10 Television Network

Bumble opts localised OOH approach to share dating tips & tricks

In OOH News By M4G Bureau - February 23, 2021

Launched in Hyderabad, the campaign is to be seen at in restaurants and pubs

Mega mural at Chennai station spread AIDS awareness

In Campaigns By M4G Bureau - February 11, 2021

We Are’ is an initiative by St+art India Foundation & Tamil Nadu State AIDS Control Society (TANSACS) with Asian Paints to break the stigma around AIDS through a powerful and artistic symbol of solidarity

Kerala High Court issues strict orders to remove unauthorized OOH media

In OOH News By Bhawana Anand - February 09, 2021

The apex body has issued notice to all the relevant official bodies in the state to follow directions and remove illegal media

‘The India opportunity could be massive’

In Viewpoints By Rajiv Raghunath - January 14, 2021

Franck Vidal, Director - Asia-Pacific, Adcity (Havas Group), sees data technologies transforming OOH businesses across global markets in the coming years

Dentsu International merges units to strengthen ‘The Story Lab’ presence in India

In OOH News By M4G Bureau - December 22, 2020

Deepak Kumar, erstwhile Director C’Lab, will now lead the business in India as Country Head TSL

Purplle appoints Essence as integrated media agency of record in India

In OOH News By M4G Bureau - December 17, 2020

Leveraging Essence’s expertise in data, analytics and measurement, as well as experience with fast-growing, technology-driven direct-to-consumer brands, to create valuable experiences for Purplle’s customers

‘Reality check is need of the hour’

In Viewpoints By Rajiv Raghunath - December 14, 2020

Daniel Cuende, Director, Cuende Informetrics, Spain highlights the criticality of audience data for reinforcing OOH for brand advertising