Results For "Dir"
489 News Found
‘Businesses are realising that signage is much more than an advertising mode - it is part of a comprehensive ecosystem’
In Viewpoints By M4G Bureau - March 28, 2022
To meet the growing demand for delivering interactive solutions, the confluence of centrally controlled digital display solutions’ networks is expected to gain momentum in the times to come, asserts Vijay Wadhawan, Director - System Solution Division, Panasonic India in an interview with Media4Growth
Toolstation, krow Group present awarding winning ‘The World’s Most Supportive Poster’ on Ocean’s Liverpool Media Wall
In OOH News By Rajiv Raghunath - March 23, 2022
The campaign was unveiled for seven days from March 21 on Ocean’s mammoth Liverpool Media Wall which is positioned directly opposite Lime Street Station, captures the attention of construction workers as they arrive in the city for work.
Cross-media adtech platform Beatgrid onboards Brendon Cook, Matthew O’Grady
In OOH News By Rajiv Raghunath - March 23, 2022
The appointments coincide with a phase of exponential growth for Beatgrid ushered by global campaigns with Google, Unilever, The Trade Desk, Vevo, Coles Supermarket, and Virgin
‘We think through & through as a media owner’
In Gallery By - March 21, 2022
Mark Bracey, Co-Founder & Commercial Director of DoohClick, a state-of-the-art ad tech platform and network for OOH media owners and operators, says, “We focus on enabling our customers to do the sales and development of iconic sites, and let us do all the boring parts in the background. Because we have been in the media world, we understand the stresses & strains of being a media owner.” Delivered via a single interface, DoohClick provides complete sales support, dynamic scheduling, improved analysis and fast reporting.
“You can’t switch off OOH, it’s always on,” says Brand Guru Jagdeep Kapoor
In OOH News By M4G Bureau - March 14, 2022
Jagdeep Kapoor, Founder Chairman & Managing Director, Samsika Marketing Consultants, kept the audience riveted in his engaging presentation on the theme: ‘How OOH Reinforces the marketing muscle of regional & startup brands’ at the in-person ‘India Talks OOH’ Conference held in Mumbai on March 8.
India Talks OOH Conference inaugurated
In OOH News By M4G Bureau - March 08, 2022
The much awaited India Talks OOH conference was inaugurated at Sahara Star Hotel, Mumbai, today by Sam Balsara, Chairman of Madison World, Noomi Mehta, Chairman of Indian Outdoor Advertising Association,S Kumar, Managing Director of Srishti Communications, and Vasant Jante, Managing Director , VJ Media Works.
Outdoor Advertising Convention (OAC) 2022 & OOH Expo to held at Westin Mumbai Powai Lake on July 29-30; OAA 2022 Contest to open soon
In OOH News By M4G Bureau - March 07, 2022
The 16th Outdoor Advertising Convention (OAC) will direct laser focus on business opportunities that stem from growing public and private investments in transit infrastructure, thrust on improvement of public amenities in the urban conglomerates, a likely impetus for smart city development projects, rise of a new generation of ad-tech companies with ambitions of powering OOH/DOOH assets and networks, and recognition of the need to enhance the creative quotient of OOH advertising.
Getting the most out of DOOH inventory
In Digital OOH By - March 01, 2022
In a note, Broadsign explains the use of the new yield optimisation engine for its Broadsign Direct sales and campaign management tool.
‘We see the Metaverse as cities where people gather’
In Gallery By - February 03, 2022
Ocean Outdoor’s foray into the Metaverse ties in with the company’s mantra of ‘Digital Cities for Digital Citizens’, states Phil Hall, Joint Managing Director of premier DOOH company Ocean Outdoor in the OOH Sure! conversation with Rajiv Raghunath of Media4Growth
Connect Network reinforces leadership team, Anjum Tanwar to lead OOH business
In OOH News By M4G Bureau - January 31, 2022
Bhumika Shajwani joins as Managing Partner to spearhead the national business development and Gujarat; Ritesh Bhatt appointed as Sr. Business Director, Sanjay Rao as VP to lead South Region