Results For "Dir"
489 News Found
‘Ad spends likely to get double digit boost as festive cheer returns’
In OOH News By Rajiv Raghunath - October 19, 2022
Transit & DOOH media expansion, DOOH innovations, and the general uptick in consumer confidence will all contribute to sustained OOH growth, states Imtiyaz Vilatra, Managing Director, Posterscope India.
GroupM’s Wasiq Kidwai Joins Lemma as Director of Sales and Business Development Australia
In OOH News By M4G Bureau - October 11, 2022
The global SSP platform for DOOH, Lemma, has appointed Wasiq Kidwai to accelerate growth and business development in Australia.
EV charging network operator ChargeEuropa partners Less Mess Storage to provide EV charging across Poland, Czech Republic
In OOH News By Rajiv Raghunath - September 29, 2022
Both companies are known for their eco-friendly business orientation and follow the directions to limit their carbon footprint.
DOOH evolving to be an engagement medium
In Digital OOH By Prantika Ghosh - September 23, 2022
The need of the hour for brands today is complete solutions that include both rugged hardware and stable software and which function as effective source of data points and engagement, feels Vijay Wadhawan, Director, System Solutions Division, Panasonic Life Solutions India.
‘We need to define the three Ps - People, Process & Policy’ in Advertising and marketing
In OOH News By N Jayalakshmi - September 09, 2022
Junaid Shaikh, Managing Director of Roshanspace Brandcom, shares with N Jayalakshmi his insights on how and why it’s important to have the right skill sets in place so that the OOH medium’s inherent strengths and its fundamental power in Advertising can be leveraged in the most effective manner, and it's impact on marketing and Outdoor industry. In Outdoor is advertising marketing tool?
“OOH shouldn’t be treated as a medium, it should be transformed into a destination.”
In Gallery By - September 08, 2022
Prerna Mehra, Creative Director & Head of Design, MullenLowe said, “Be versatile, the world is your canvas. Anything and everything can be turned into a medium for advertising.”
‘It’s imperative to work toward reinventing oneself every year’
In Gallery By - September 07, 2022
Eminent Actor & Director R Madhavan in a Fireside Chat with Rajiv Raghunath at the Outdoor Advertising Convention held in Mumbai
Conde Nast serves an ace on LAX DOOH screens with Serena Williams starring Vogue issue
In OOH News By M4G Bureau - September 05, 2022
The campaign, featuring on JCDecaux media, is directed at drawing passenger attention to the magazine edition that is available at retail outlets in the airport
Vivid City in strategic alliance with ARQE Agency for Benelux
In OOH News By M4G Bureau - August 24, 2022
Martin A van der Ploeg, Arqe's Co-Founder: “Vivid City is giving us direct access to the most significant OOH media locations”.
‘Time to humanise our communication & engagement,’ says actor Padmavati Rao at OAC 2022
In OOH News By N Jayalakshmi - August 23, 2022
The talk on the theme ‘Thinking out of the box: How creativity broadens one’s horizons’ on Day 2 of Outdoor Advertising Convention (OAC) by Actor & Director, Poet and Natural Farmer, Padmavati Rao, built a persuasive case for the need to stop the ‘dehumanising’ of marketing communications and instead create experiences that genuinely strike a human connect and are also environmentally responsible.