Intelligent street furniture key to smart city development

In Digital OOH By VJ Media Bureau - November 14, 2016

Fast-growing cities are centre stage in the digital and creative revolutions

Singapore-based Moving Audiences launches platform for DOOH media buying

In Digital OOH By Nabamita Chatterjee - November 08, 2016

Moving Audiences is initially targeting OOH markets in six ASEAN countries and India; 28 media owners of over 2,000 digital billboards in six Asian countries have already agreed to trade their inventory on the Moving Audiences platform

DOOH lends muscle to OOH growth in UK

In Digital OOH By VJ Media Bureau - November 04, 2016

Data released by the Advertising Association/Warc show that UK's OOH adspend increased almost four points ahead of forecast to £273m in Q2; +9.6% YOY. This was driven by 30.5% growth in the digital out of home market.

HP DesignJet has completed 25 years

In OOH News By Satarupa Chakraborty - November 02, 2016

In a recently-concluded brand meet-up organised to celebrate the Silver Jubilee, HP showcased its vast portfolio of industry leading digital printing innovations and highlighted the potential to brand owners and marketers

DOOH spurs OOH growth in Australia

In Digital OOH By VJ Media Bureau - October 28, 2016

Australia is reportedly a world leader in digital OOH investment

Dakatronics installs digital façade on Belgium real estate major's building

In Digital OOH By VJ Media Bureau - October 27, 2016

The display provides full video capabilities when viewed from outside the building while also providing the ability to see through the display when looking out the windows from inside the building.

Clear Channel's digital screen drive continues

In Digital OOH By VJ Media Bureau - October 26, 2016

The international OOH firm has reportedly decided not to continue paying the rent on 800 roadside billboards in the UK as its focus on digital investment continues to take precedence.

UK's Outdoor Plus unlocks DOOH potential to augment'right time marketing'

In Digital OOH By VJ Media Bureau - October 04, 2016

Outdoor Plus has inked a new partnership that will see it display live Financial Times headlines atop Santander ads upon its digital displays

Nobel Memorial Wall inaugurated at DMRC's Rajiv Chowk station

In OOH News By VJ Media Bureau - October 03, 2016

The Nobel Memorial Wall at Rajiv Chowk Metro station is designed and installed in a digital format, displaying information the contribution of the Nobel Laureates

Cadbury Dairy Milk's digital OOH initiative goes viral on Friendship Day

In Campaigns By Nibedita Saha - September 30, 2016

Posterscope India executed the live billboard campaign for Cadbury Dairy Milk brand which became a massive viral phenomenon within an hour of the billboard going live