'Digital billboards can work wonders for OOH'

In Viewpoints By M4G Bureau - October 12, 2017

However, there are several pre-conditions that will determine the long-term success of digital OOH in the urban environment.

WCRS, Leo Burnett take top prizes in Ocean’s digital creative competition

In Digital OOH By M4G Bureau - October 12, 2017

MullenLowe London collects three awards including international prize for Dulux

ARC Outdoor Media acquires media rights at Indore airport

In OOH News By M4G Bureau - October 09, 2017

The OOH firm plans to put up a range of digital media formats at the airport where it has rights on 6,000 sq. ft of advertising space

Japanese subsidiary setting up DOOH-enabling traffic info display on Ahmedabad’s ‘Smart Roads’

In Digital OOH By Bhawana Anand - September 29, 2017

The Digital Variable Messaging Sign (VMS) boards of 7x3 meters in size will display real time-traffic information to the travelers along with outdoor advertising and promotion in the ratio of 50:50.

‘We are definitely in support of Digital OOH media’

In Viewpoints By Bhawana Anand - September 27, 2017

Archaic regulatory norms are cited among the key barriers to digital OOH media expansion in India. The positive development is that civic bodies like South Development Municipal Corporation (SDMC) are warming up to the idea of creating an enabling policy environment for DOOH to flourish. In a conversation with Bhawana Anand of Outdoor Asia, Prem Sankar Jha, Deputy Commissioner, SDMC spoke about the body’s outlook on DOOH media. He also touched upon the various new initiatives planned by the authority to boost OOH advertising in the city. Edited excerpts of the interview:

Magna predicts US full year OOH ad revenues to grow at +1.7%

In Research By M4G Bureau - September 26, 2017

The report predicts the outdoor revenue to touch $7.9bn

Canada’s Outfront Media launches DOOH-focused analytics platform

In Digital OOH By M4G Bureau - September 25, 2017

The platform is powered by national cellular network data and technology under an exclusive Canadian agreement with Cellint, and provides anonymously aggregated analytical data of consumers passing directionally by Outfront’s digital billboard locations

Jagran Engage to offer static, digital, ambient media at Lucknow metro stations

In OOH News By Bhawana Anand - September 21, 2017

The transit avenue will offer a gamut of advertising options including backlight media, floor branding, roof branding as well as responsive digital screens across 8 key stations

Larger screens enable global public display revenue to grow 18% CAGR: IHS Markit

In OOH News By M4G Bureau - September 13, 2017

The global public display market can be expected to grow from $6 billion in 2016 to $13.7 billion by 2021 in revenues

State-of-the-art ad-roller® set to invade malls, airports with innovative media

In OOH Solutions By Rajiv Raghunath - September 12, 2017

The innovative solution is being brought to India by Msquare Ad Roller India, a joint venture of digital printing major Macromedia and OOH firm Maverick Media