‘A lot of R&D went into developing this platform’

In Viewpoints By Rajiv Raghunath - July 02, 2018

Cab Digital Media is a 100% Australian-owned and operated start-up OOH company. The promoters spent some three years perfecting the transit digital OOH format TaxiLive with the goal of creating a highly versatile OOH platform in Australia. Shafiq Khan, Founder & Managing Director, Cab Digital Media, and Najeeb Khan, Head of Sales and Partnerships, Cab Digital Media, talk about the firm’s business journey

Jeevansathi.com adorns bus shelters in mandap style in Delhi

In Campaigns By M4G Bureau - June 27, 2018

After sending out the message via TV, Digital medium, the brand takes ‘Be Found’ campaign to OOH platform to garner maximum eyeballs

Jim Liu to speak on China’s OOH digitalisation at OAC 2018

In OOH News By M4G Bureau - June 26, 2018

Jim Liu, CEO of LabOut Advertising (Shanghai) China, will make a presentation on the theme of ‘Up & down in China OOH's digitalisation’

Netflix gives a glimpse of ‘Lust Stories’ & more at IGI Airport

In Campaigns By M4G Bureau - June 26, 2018

The OTT premium brand utilises digital format to play promos of their latest series at T3 departure gates

Cuende Infometrics co-founder Daniel Cuende to address OAC 2018

In OOH News By M4G Bureau - June 22, 2018

Daniel Cuende is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain.; he is also involved in OOH research in South Africa, Australia, Pakistan, Lebanon, Mexico, Morocco, Thailand and participates in US MRC Digital OOH Measurement Standards Working Committee

Futek adorns Ambience Mall Vasant Kunj with high-end screens

In Digital OOH By Bhawana Anand - June 18, 2018

The ultra-lightweight LED panels, imported from Korea, are already featuring campaigns of major brands like Coca-Cola, Netflix, among others

‘OOH is an impact media’

In Viewpoints By Bhawana Anand - June 16, 2018

Shabnam Panjawani, Chief Marketing Officer, Edelweiss Group says that while the audiences for video-based and digital media are highly fragmented, the OOH media commands an assured audience

Rajdeep Publicity bags ad rights on NDMC digital screens

In OOH News By M4G Bureau - June 15, 2018

Allotted for a period of 3 years, the firm will be selling advertising spots of 10 seconds each on the screens, to be played in a 2-minute loop

Vodafone promotes IoT services for smart business

In Campaigns By M4G Bureau - June 14, 2018

The OOH campaign creatively showcases the use cases to the target audience, promoting deployment of IoT solutions in Indian market

‘Lafaddu Lal’ campaign to deliver Medlife's message in a humorous way

In OOH News By M4G Bureau - June 11, 2018

The new ad campaign will be launched on the digital platform at the onset, followed by a strategic media plan for television, outdoor and print, to get the desired impact