Results For "Digital"
1004 News Found
Big Data key to identifying right audiences: Daniel Cuende
In OOH Solutions By Swaminathan Balasubramanian - July 30, 2018
In the digital era, Big data is emerging as critical to finding the minute details on the viewing patterns of consumers exposed to OOH
Girish Menon cements foundation of OAC 2018
In OOH News By Bhawana Anand - July 27, 2018
The Co-Head, Media & Entertainment of KPMG India coins that sort regulatory, financial, operational & societal challenges and boost digital OOH in order to grow advertising share
Lenovo appoints Publicis Media to handle global media strategy, planning, buying
In OOH News By M4G Bureau - July 18, 2018
Bespoke client unit Lenovo One Media, powered by Publicis Media’s Performics and Spark Foundry, will service traditional and digital media business across 28 markets
‘OOH enjoying a renaissance in many markets’
In Research By M4G Bureau - July 13, 2018
OOH is enjoying a major makeover as its newfound versatility, driven by data and digital, demands planners reconsider its role on their media plan
Ocean invites agencies to create something OOHmazing
In Digital OOH By M4G Bureau - July 11, 2018
Ocean’s competition offers opportunities across multiple environments and stand out digital formats across the UK
Samsung creates digital OOH landmark in Lima, Peru
In Digital OOH By M4G Bureau - July 10, 2018
The screen features 16.0mm pixel pitch for enhanced resolution with IP65 standards that ensure the screen holds up under all types of weather conditions
Adidas engages football maniacs through interactive DOOH
In Digital OOH By Bhawana Anand - July 04, 2018
The visitors in a Delhi mall were engaged through their smartphones which were connected with DOOH screen to score the goal
'Contextual Advertising Industry to reach worth USD 125.79 billion in 2018'
In Research By M4G Bureau - July 04, 2018
The growth of this market is driven by the increasing number of social media users, personalised marketing strategies and growing trend of mobile advertisement among others.
WCRS & Sky Ocean Rescue reveal biggest threat to seas
In Digital OOH By Rajiv Raghunath - July 04, 2018
WCRS has created The Ocean’s Biggest Threat, a digital out of home campaign for Sky Ocean Rescue, to mark Plastic Bag Free World Day on July 3
UK’s Exterior Media to market The Picture Works’ in-pub formats in Ireland
In Digital OOH By M4G Bureau - July 02, 2018
Exterion Media will take responsibility for the sales and marketing of I-Sites, The Picture Works network of nationwide in-Pub advertising formats, with a key focus on developing mobile and digital projects